Actor's bloody 'death' drives home anti-whaling message

Warning: This video is rather graphic and potentially disturbing.

Australian actor David Field interprets the death throes of a whale at the hands of the whaling industry. The video leads to a microsite where the organisation solicits donations.

Said the actor (in a press release):

The cruelty inflicted on whales is shocking and while most people abhor whaling I think many don’t realise just how brutally these sea mammals are butchered. As a supporter of Sea Shepherd I want to bring this barbaric practice to the attention of as many people as possible in the hope that we can get it stopped.

CREDITS

The Works:
Creative Partner: Paul Swann
Creative Leads: Adam Bodfish and Leo Barbosa
Digital Strategy Director: Damien Hughes
Planner: Leo Hennessy
Head of Digital Production: Dave Flanagan
Content Production Manager: Tristan Drummond
Senior Digital Designer: Kim Sanders
Social Media Strategist: Vanessa Hartley
Social Community Manager: Anna Lai
Project Management: Catriona Heaphy, Gillian Snowball and Juliette Hynes

Director: Tony Prescott
Director of Production: Robert Morton
Post Production: Method Studios
Sound: Nylon Studios