
Arc Worldwide, which currently handles the brand‚s digital account with OgilvyOne, will not pitch for the business.
Agencies in the region have not been given a timeline for the pitch.
The pitch is in line with Diageo‚s global digital review that was first reported in October, which began a first-round assessment out of London and later looked to Asia-specific agencies.
The review comes one year after it appointed OgilvyOne and Arc to handle its digital operations.
Diageo currently has relationships with several agencies across Asia-Pacific, including JWT PR in Thailand; MRM for its Windsor Whisky account across the region and BBDO for Guinness in the region.