Airtel | School | India

With people planning vacations for the coming holiday season, creative agency Rediffusion Y&R helped Airtel roll out a television campaign on its roaming services. In a more affordable nationwide service plan, people will not have to change number or be out of touch when they travel.

The commercial features a boy secretly writing on pieces of papers and distributing them in school. He makes sure that everyone gets one, especially one particular classmate that he has the hots for. The parents later realise their son was handing out the father’s phone number.

The ad is said to be targeting people aged 22 to 49 years old who travel inter-state frequently.



Credits:
Project School
Client Bharti Airtel
Creative agency Rediffusion Y&R
National creative directors Sagar Mahabaleshwarkar, Minakshi Achan
Creative directors Deepesh Jha, Jaideep Mahajan
Copywriter Megha Dutta
Art directors Shameem Mohammed, Rishi Chanana, Anunay Rai
Production company Rising Sun Films
Director Shoojit Sircar
Post-production company Prime Focus, Mumbai
Media agency Madison
Exposure Television, print, outdoor