Research by CWT, the B2B4E travel management platform, shows that six in 10 travellers feel more creative and productive when traveling for business. More than 2,700 business travellers were surveyed from around the world.
Travellers from Asia-Pacific are more likely to have increased creativity (65%) and productivity (64%) compared to travellers from the Americas (58% and 60% respectively) and Europe (53% and 51% respectively).
“We are proud to be in a business that helps bring out the best in people,” said Niklas Andreen, executive VP and chief traveller experience officer at CWT. “These findings are not a surprise – travel energises people, fosters fresh thinking, creates connections – and nothing beats a face- to-face meeting.”
CWT’s research also shows that six in ten travellers are most productive when working face-to-face and collaborating with colleagues as opposed to working alone (30%) or remotely (14%). Asia-Pacific travellers’ productivity benefits the most from working face-to-face: 61% versus 53% for travellers from the Americas and Europe.
In a country-by-country breakdown, China (60%), Singapore (61%) and India (72%) showed a strong feeling of greater productivity when working with colleagues. However, Australian and Japanese respondents tended to feel more productive when working alone at 47% and 54% respectively.
Millennial travellers are more likely to say that they are more creative and productive when traveling for business. Those in the Americas lead the way (77% feeling more creative and productive), followed closely by those in Asia-Pacific (75% feeling more creative and 73% more productive). European millennials rank third (58% and 57% respectively).
The survey was created by CWT and conducted by Artemis Strategy Group between January 28 and February 9, 2019. Responses were collected from more than 2,700 business travellers who travelled for business four or more times in the previous 12 months. Respondents were from the Americas, Europe and Asia-Pacific.