Asian brands perform poorly in global ranking of corporate websites

In a relatively poor showing for Asia, only fifteen Asian brands make the top 75, although five Chinese brands have broken into the ranking - the second in a series compiled by FT Bowen Craggs (bowencraggs.com/ftindex) - for the first time.

Toyota was identified as among a global brand heavyweights with a relatively ineffective website, along with PepsiCo and JP Morgan Chase. Coca-Cola, in tenth, was positioned far ahead of PepsiCo, in 69th, while Procter & Gamble trails Unilever by 31 places.

FT Bowen Craggs ranks the websites of the world's top 25 companies by market capitalisation in the US, Europe and the rest of the world. The ranking is based on factors such as the quality of construction, clarity of messaging and how well they serve investors, customers and the media.

After Canon (canon.com) the second most highly ranked Asian brand is Toyota (toyota.co.jp), followed by Industrial & Commercial Bank of China (icbc.com.cn), Honda (world.honda.com), Sumitomo Mitsui Financial Group (smfg.co.jp) and China Construction Bank (ccb.com).

European companies are clear leaders in corporate website effectiveness, taking eight of the top ten spots. Siemens claims the number one spot, followed by BP, Shell, Nokia and IBM.

Enter your main article text here. You may paste from Word by using the 3rd icon in on the 2nd row.