Australia’s Nunn Media, Atomic 212, and Half Dome are the only agencies to make the cut, as global competitors from North America and Europe surged ahead.
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RedTrack’s Vladyslav Zhovtenko examines the impact of context-switching, yet at the same time why marketers shouldn’t automate everything.
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In an attention-starved and price-sensitive market, brands are battling for fleeting consumer focus. NP Digital's Neil Patel shares how leveraging emotional resonance through the 'peak-end rule' can create powerful moments that stick.
In a twist on its classic image, KitKat Philippines has launched a campaign that transforms its iconic chocolate bar into a practical break-time signal for small business owners in Metro Manila.
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The 2025 Power List is open for nominations! We’re spotlighting the marketers who are driving innovation, shaping consumer behaviour and redefining the marketing game across the region. Know a trailblazer leading the charge or think it’s your time to shine? Nominate now.
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