BBH Asia-Pacific takes seduction digital with Axe

Auto Romeo, available on both android phones and the iPhone, offers a unique solution to would-be Romeos juggling the attention of multiple Juliets.

Once programmed, it automatically sends romantic, personalised messages to girls on the users’ behalf,.

Once the user inputs simple information of the girl such as her name, her birthday, hair colour and her best feature(s), the app will create hundreds of automatic messages the user can then select to send.

The application has three different 'flirt' levels to choose from, depending on just how steamy the user wants his messages to be.

Jon McCarthy, regional brand director at Unilever Axe, said Auto Romeo was a fun piece of "snackable content" for the unique brand. "(It) will allow guys to have fun and flirt with any or all of the girls in their life,” he said.

Dave Thackray, senior copywriter at BBH Asia Pacific, meanwhile said, “Auto Romeo will send steamy flirtatious personalised messages to the women in your life. Don’t add it to all the women on your phone list or your mum will get a shock!”

BBH Asia Pacific partnered with Monterosato in creating the Axe Auto Romeo app, which earned \a bronze Spike in the Mobile category at last month's Spikes Asia awards.

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