Staff Reporters
Nov 5, 2010

Citybus, Buspak Advertising partner to offer free wifi on airport route

HONG KONG - Media company Buspak Advertising in Hong Kong has linked up with Citybus to offer wi-fi services on board.

Citybus, Buspak Advertising partner to offer free wifi on airport route

The free wi-fi internet service is available on Citybus' Cityflyer, the transportation line to Hong Kong International Airport which takes 60 minutes on average. All vehicles will be plastered with the Cityflyer Wi-Fi Enabled signage for easy recognition.

“This unique hybrid 'OOH x digital' offer may well be the most innovative solution to advertisers who are seeking to increase their brand awareness,” said Adrian Lai, general manager of Buspak.

"We believe the Wi-Fi Enabled feature will add another dimention to bus body advertising on Cityflyer, and create optimised value for advertisers who have chosen this media," he added.

Source:
Campaign China

Related Articles

Just Published

3 days ago

Publicis climbs the highest in APAC media rankings ...

PHD retains the overall lead, as Omnicom Media Group sees an end-of-year boost from Tata Motors' win, and Publicis Media rockets to the sixth spot.

3 days ago

Netflix is going all out for Squid Game season ...

With a Golden Globe nomination secured even before its release, the record-breaking series returns on December 26, backed by Netflix’s boldest marketing push yet.