Clicktrue opens new chapter following management buyout

Online marketing company Clicktrue has been acquired by Kyosei Ventures, leaving parent company SPH holding a minority stake in the company.

Clicktrue will continue to be led by chief executive officer, Jackie Lee. Notably, the senior management team in the company have taken significant equity stakes themselves through Kyosei Ventures.

“We all felt that it was a good time to take the company to new heights and this management buyout represents the next step in our plan towards a more ambitious growth strategy to expand our business in the region and realise the potential of Clicktrue in the digital business,” explained Jackie Lee, CEO of Clicktrue.

The online marketing company has plans to expand more aggressively into Malaysia in 2011, currently working with major clients including Nestlé, Digi and Toshiba in the country.

Jereme Wong, COO, added, “This is an exciting time for the entire team at Clicktrue who share our enterprising spirit and dedication to digital and performance marketing. Being back in the start-up environment means that we have a free hand to reinvent ourselves and bring the company to a whole new level.”