Deckers names Vincent Lau as new e-commerce director to push Ugg brand

Lau will be responsible for building the online businesses for Deckers' portfolio of brands,
beginning with Australia-based UGG, effective immediately. Teva, Sanuk, Tsubo, Ahnu and Mozo are other footwear brands under the corporation.

Lau will be responsible for the overall direction in search engine optimisation, pay-per-clicks, email marketing, affiliate programmes and social marketing programmes in APAC.

His first initiative will be UGG brand’s foray into e-­commerce in China. The brand’s online flagship store on TMall will launch on 1 April, while the official Chinese site at uggaustralia.cn will go live on 1 May.

The e-­commerce aspects will complement the existing retail business of UGG. There are currently 20 stores in China with plans to open approximately 15 more in 2013, including its first in Hong Kong next month.

He joins the Deckers team from cosmetics retailing group Sasa, where he served in a similar capacity since February 2011. He managed a team of 60 across two offices (Hong Kong and Shanghai) for Sasa's B2C businesses on Taobao, Tmall, Amazon, 360buy, and QQ.

Prior to Sasa, Lau held marketing management positions at multi­national corporations including Turner Broadcasting and eBay in the US, Canada, China and Hong Kong.

“Vincent is joining us at a critical time in the expansion of our consumer channels and online presence in China,” said Pete Worley, president of the APAC region for Deckers.