The Work
Staff Reporters
Nov 29, 2010

Durex releases final global campaign by McCann

Durex has released a global campaign, leading out of the UK, titled ‘Love sex. Durex.’, marking the final work from McCann Manchester.

Durex global campaign for 'Love sex. Durex'
Durex global campaign for 'Love sex. Durex'

Reckett Benckiser moved Durex’s global creative business to Euro RSCG during November this year. The new ‘Love sex. Durex’ campaign is running in Asia, Europe and Spain, and includes television, print and digital executions.

This final work from McCann is developed by creative copywriter Dawn Hoskinson and art director Carol Naylor. The promotional video series can also be viewed at Durex.com.

The first TV spot is titled ‘Feeling’ and sees the old slogan 'Feeling is everything’ replaced with 'Love sex. Durex.' 

Source:
Campaign Asia

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