Anita Davis
Jan 22, 2010

Euro RSCG names Andrew Knott regional head of digital

ASIA-PACIFIC - Euro RSCG Asia-Pacific has appointed former regional VP of marketing for Salesforce.com, Andrew Knott (pictured), to the newly created position of chief digital officer responsible for overseeing the agency's digital operations across the region.

Euro RSCG names Andrew Knott regional head of digital
Knott is charged with managing key accounts for Euro RSCG 4D – the agency’s digital division – as well as recruiting and training digital talent and working closely with regional and global teams. His appointment is effective immediately.

The news comes as Euro RSCG has globally shown its digital prowess. Earlier this month, Unilever placed Euro on its first global digital agency roster, and in November, the agency dislodged Digitas to be IBM's global digital agency-of-record.

"Following our recent global digital wins of IBM and Unilever, Andrew is the right person to be involved in such key accounts, while driving our own digital agenda," said Olivier Pluquet, CEO, Euro RSCG Asia-Pacific.

Knott, who is based in Singapore, most recently worked at enterprise cloud-computing company Salesforce.com, gaining experience across disciplines including strategy, digital, PR, events and field marketing. In addition, he spent eight years at Ogilvy in several regional management roles, including regional director of OgilvyOne North Asia, where he helped develop offices in China and Korea.

Related Articles

Just Published

6 hours ago

Creative Minds: 'Go smash it like an avocado' is ...

She once dreamed of covering war zones, not crafting ad campaigns. But a surprising turn of events led this TBWA Australia creative director to a career where "smashing it like an avocado" became her unexpected motto.

10 hours ago

Price-gouging in Aussie supermarkets: Where does ...

As supermarket price wars heat up, Woolworths and Coles are losing ground to Aldi, according to data from YouGov.

10 hours ago

Gen AI will have a profound impact on agency ...

With clients increasingly handling business-as-usual tasks in-house, agency profitability is at risk unless agencies redefine the value of their creative services, says brand and marketing consultant Andreas Moellmann.

10 hours ago

Call for submissions: Do you want to be featured in ...

Campaign's weekly, fun-filled interview series with APAC creatives is now open for entries. No deadlines, just pure creativity. Get the details here.