Marketing Analysis News
Benjamin Li
Sep 6, 2013

Evisu strives to reverse the wheels of fortune after five years in the red

HONG KONG - Japan's premium denim brand Evisu—named after the Japanese goddess of prosperity—has gone through turbulent times, but 34-year-old chairman & CEO David Pun is determined to reverse the company's fortunes and make it into a global fashion icon.

David Pun

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Bitter chocolate: The fallout of a poorly planned promo on Chocolate Finance's reputation

1 Bitter chocolate: The fallout of a poorly planned promo on Chocolate Finance's reputation

Thai influencer walks out of KFC ad mid-set

2 Thai influencer walks out of KFC ad mid-set

VML & Ogilvy Japan names co-CEOs

3 VML & Ogilvy Japan names co-CEOs

Too old for the party, too young to leave—the paradox of middle age in advertising

4 Too old for the party, too young to leave—the paradox of middle age in advertising

Hari Raya 2025: The APAC campaigns you need to see

5 Celebrate Hari Raya with these heartfelt and creative campaigns

Indian CCI raid GroupM, Publicis, IPG and Dentsu offices over alleged price-fixing

6 Indian CCI raid GroupM, Publicis, IPG and Dentsu offices over alleged price-fixing

Why so many are leaving adland to embark on 'solopreneurship'

7 Why so many are leaving adland to embark on 'solopreneurship'

Meta's APAC chief Dan Neary steps down after more than a decade

8 Meta's APAC chief Dan Neary steps down after more than a decade

Accenture Song dropped from TfL creative review for 'not meeting DEI criteria'

9 Accenture Song dropped from TfL creative review for 'not meeting DEI criteria'

We Are Social appoints APAC CEO, launches Thailand office

10 We Are Social appoints APAC CEO, launches Thailand office

Related Articles

Lady Gaga’s latest Nurtec ad is out and fans have something to say about it
Apr 16, 2024
Lecia Bushak

Lady Gaga’s latest Nurtec ad is out and fans have ...

Pizza Hut lures lunchtime queues in Hong Kong
2 days ago
Ad Nut

Pizza Hut lures lunchtime queues in Hong Kong

Google Maps turns 20, celebrates Hong Kong's culinary treasures with Nicholas Tse
Mar 24, 2025
Staff Reporters

Google Maps turns 20, celebrates Hong Kong's ...

DDB wins Grand Effie in Hong Kong
Oct 24, 2024
Staff Reporters

DDB wins Grand Effie in Hong Kong

Just Published

Common Interest acquires Amplify to 'empower creativity'
The Information
3 hours ago
Alessandra Scotto di Santolo

Common Interest acquires Amplify to 'empower ...

The previously independent brand experience agency has offices in London, LA, Paris, New York and Sydney.

At its core, ‘Careless People’ is a cautionary tale of disillusionment
3 hours ago
Christina Garnett

At its core, ‘Careless People’ is a cautionary tale ...

Sarah Wynn-Williams’ memoir lifts the lid on life inside Facebook, exposing a culture where ambition eclipses ethics, and authenticity is welcomed only when it's convenient.

WPP acquires InfoSum to drive AI-based data offer
3 hours ago
Shauna Lewis

WPP acquires InfoSum to drive AI-based data offer

Brian Lesser, currently global chief executive of Group M, joined from InfoSum in September 2024.

‘Marketers will need to be flexible’: What Trump’s tariff war means to the advertising industry
4 hours ago
Reem Makari

‘Marketers will need to be flexible’: What Trump’s ...

An increase in prices for consumers can lead to damaged brand reputations and cutting budgets, which means marketers will need to learn to adapt in the shifting economic landscape.