F&N Dairies | F&N eXtra with Tongkat Ali & Ginseng | Malaysia

Condensed milk is a household stable in Malaysia. It is one of the main ingredients in the local popular drink teh tarik (pulled milk tea). Malaysians have a history of incorporating tongkat ali, a herb that boost energy and testosterone.

To show the effect of F&N eXtra, creative agency Creative Juice-Sil has developed a series of cheeky ads for the product launch. The TV commercial features a typical, manly husband in a singlet busy concentrating on fixing his clock. His wife comes in to see if he fancies a cup of coffee with Extra. Not interested at first, three more wives show up offering him different drinks with Extra. Now who can resist...

The creative team plays on every man’s fantasy of having four wives with the entertaining creative executions. The humor continues in print, on T-shirts and other tactical medium. All mediums are tagged with simple but bold statements like, “Some want it at breakfast. Some want it at 3. Some want it all day”.





Credits:
Project F&N eXtra
Client F&N Dairies Sdn Bhd
Creative agency Creative Juice-Sil
Executive creative director Sa’ad Hussein
Creative director Joseph Anthony
Art director Alice Tan
Copywriter Lee Mei Li
Media agency Vizeum
Production company Running Water Sdn Bhd
Exposure Television, print, below-the-line