Gaurav Mishra joins MS&L Group as APAC digital director

In his new role, effective immediately, Mishra will focus on building capability in social media marketing and online reputation management across the region. He will also be responsible for strengthening MS&L Group's properietary tools and processes, building external partnerships and working closely with fellow Publicis agencies including Vivaki, Leo Burnett, Saatchi & Saatchi and Publicis Worldwide.

Former Asia digital director at MS&L Group Josh Shapiro will continue working with Mishra and spend more time on his primary role as business director for the region. Mishra will also work closely with the MS&L digital teams in Europe and North America.

Mishra joins from his role as CEO and co-founder of 2020 Social, following Publicis Group's majority stake acquisition in the social media consulting firm. Previous roles include senior marketing positions at Tata Group and teaching a graduate course on social media.

He will continue working with 2020 Social, as well as 20:20 Media and Hanmer MS&L, in his new role.

Mishra's blog, Gauravonomics.com, is recognised as one of the top 150 marketing blogs globally, according to the Ad Age Power 150 ranking. He is also a frequent speaker at events and universities around the world.