The latest brief adds to Tribal DDB’s growing remit with HPB, having been appointed as the government board’s digital agency-of-record last August.
Designed as a platform to engage the local youth, the Breathe.sg portal features content on health and lifestyle issues including binge drinking, smoking and physical wellness.
On the appointment, Sarojini Thanarajah from the Health Promotion Board, said: “Tribal DDB has demonstrated a strong understanding of youth engagement. The ability to translate the youth health brand philosophy through innovative media was a key consideration.”
Last week, Tribal DDB Singapore appointed Chris Lim and Nicole Pang to the roles of associate creative director.
Designed as a platform to engage the local youth, the Breathe.sg portal features content on health and lifestyle issues including binge drinking, smoking and physical wellness.
On the appointment, Sarojini Thanarajah from the Health Promotion Board, said: “Tribal DDB has demonstrated a strong understanding of youth engagement. The ability to translate the youth health brand philosophy through innovative media was a key consideration.”
Last week, Tribal DDB Singapore appointed Chris Lim and Nicole Pang to the roles of associate creative director.
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