The two groups will continue to operate independently and compete in pitches for the time being, as the M&A deal could take a year to complete.
EssenceMediacom, Mindshare and Wavemaker brands will still operate globally and local market CEOs will retain their roles.
The biggest beneficiary might not be the two companies involved, but the wider agency sector itself, writes Campaign UK editor-in-chief, Gideon Spanier.
John Wren and Philippe Krakowsky speak to Campaign.
Agencies hail their “complementary” assets and cultures.
Announcement expected imminently.
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