IBTM China's "Knowledge Programme" to cover 10 key areas

IBTM China has unveiled what it has in store for its Knowledge Programme at the conference in Beijing from September 12 to 13.

Topics to be covered in the programme will cut across ten key areas including new developments in Chinese tech innovation and its impact on the global technology scene, an overview on the associations market in China, ways to sell incentive travel to business leaders, as well as insight into the latest global industry trends report.

Nicole Ci, event manager, IBTM China, is confident that the Knowledge Programme this year would be a huge draw for attendees while Lluc Morell, sales manager for Meliá Serengeti Lodge said IBTM China is a "great networking platform" that provides access to hosted buyers in the Asian market.

Meanwhile, the roster of speakers this year include names such as Alicia Yao Hong, managing director, IME Consulting; Matthew Brennan, co-founder and managing director, China Channel; Noor Ahmad Hamid, regional director Asia Pacific, ICCA; and Rosemary Ma, Beijing Sinofastlane.

IBTM China said the event will use its bespoke matchmaking software to help hosted buyers meet with the potential partners.