Innity ranks well in latest comScore report

The company recently deployed comScore’s tagging technology allowing for web tags to be placed on the website content of participating publishers, advertising networks and content creators which is in turn recorded by comScore servers every time the tagged content is accessed guaranteeing more accuracy in reporting.

Innity ranked as the largest ad network in Vietnam reaching out to more than 85 per cent of Vietnam’s 6.9 million internet audience and the largest ad network in Indonesia reaching more than 77 per cent of Indonesia’s 9.2 million internet audience.

Innity also ranked as one of the largest ad networks in Singapore reaching 78 per cent of Singapore’s 2.9 million internet audience and one of the largest in Malaysia reaching 75.5 per cent of Malaysia’s 10.6 million internet audience.

Top ad networks in Vietnam – February, 2011

	Total Unique Visitors (000)	% Reach	Average Daily Visitors (000)	Total Pages Viewed (MM)
Total internet audience	6,926	100.0	3,476	13,088
Innity Network	5,909	85.3	900	221
RockYou	591	8.5	43	9

Source: comScore Media Metrix

 

Top ad networks in Indonesia – February 2011

	Total Unique Visitors (000)	% Reach	Average Daily Visitors (000)	Total Pages Viewed (MM)
Total internet audience	9,177	100.0	3,803	10,544
Innity Network	7,130	77.7	762	253
Admax Network	6,475	70.5	518	153
Tribal Fusion	4,373	47.6	513	270
RockYou	1,165	12.7	117	65

Source: comScore Media Metrix

Top ad networks in Singapore – February 2011

	Total Unique Visitors (000)	% Reach	Average Daily Visitors (000)	Total Pages Viewed (MM)
Total internet audience	2,881	100	1,623	4,617
Google Ad Network	2,553	88.6	818	1,828
a) Google Content Network	1,750	60.7	373	416
b) Google Search Network	1,327	46.0	188	97
Innity Network	2,245	77.9	498	97
Admax Network	2,241	77.8	476	447
Tribal Fusion	1,305	45.3	173	100
Adsfactor Network	547	19	51	18
Adconion Media Group	273	9.5	17	4

Source: comScore Media Metrix

 

Top ad networks in Malaysia – February 2011

	Total Unique Visitors (000)	% Reach	Average Daily Visitors (000)	Total Pages Viewed (MM)
Total internet audience	10,593	100.0	5,134	12,479
Google Ad Network	9,223	87.1	2,540	5,017
a) Google Content Network	5,528	52.2	1,035	1,202
b) Google Search Network	3,886	36.7	485	203
Innity Network	7,998	75.5	1,587	632
Admax Network	6,227	58.8	727	193
Tribal Fusion	5,094	48.1	627	287
Adsfactor Network	3,192	30.1	358	86
Adconion Media Group	1,396	13.2	104	14

Source: comScore Media Metrix

“Advertising networks are gaining popularity amongst advertisers and marketers across the world spurring growth within this area and is seen today to be a key component within the marketing mix,” said Joe Nguyen, VP, comScore, Southeast Asia. “Innity’s adoption of comScore’s tagging technology across a number of South East Asian countries provides them with access to the completeness and granularity of comScore’s Unified Digital Measurement giving them access to more precise tracking, avoids confusion arising from differences in reporting resulting from estimates and provides an integrated view of web activity across the breadth of the Internet universe”.