The Cube aims to get a better understanding of the communications landscape, whether via new channels in traditional media or online, while driving engagement, activation programmes and research for the agency.
“It’s a way of bringing all these aspects together,” Ian White, head of account planning, JWT Thailand, said. “Not so much as a research database but more of an ‘inspirational tool’, helping us understand what people really enjoy spending their time doing. The Cube will help us produce better work that is based more closely on real consumer needs and interests, while offering our existing clients something unique both in our approach to communications and effectiveness.”
“In hard times, everyone is looking for more impact and more effectiveness, ideally measurable, at less cost,” he added.
“It’s a way of bringing all these aspects together,” Ian White, head of account planning, JWT Thailand, said. “Not so much as a research database but more of an ‘inspirational tool’, helping us understand what people really enjoy spending their time doing. The Cube will help us produce better work that is based more closely on real consumer needs and interests, while offering our existing clients something unique both in our approach to communications and effectiveness.”
“In hard times, everyone is looking for more impact and more effectiveness, ideally measurable, at less cost,” he added.
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