KatalystM appoints Regina Goh as account director

Goh joins KatalystM from Real Networks where she was business development director for South Asia and Australasia.  

She will be responsible for managing key regional accounts based in Singapore and Australia, helping them translate their business goals into multi-channel lifecycle marketing campaigns. Her key accounts will include Aviva Singapore, Pan Pacific Hotel Groups, Tabcorp and Luxbet.

“Regina is a seasoned online business manager from her days at Real Networks, and brings a strong strategic focus to her role with KatalystM," said Tay. "Her experience in managing key accounts and strong business acumen will add value to our growth focus and benefit the clients."

Managing director Rob Stanley added, “We are investing in talent like Regina to further extend our differentiation in the marketplace.  In terms of offering strategy backed by sound tactical communication programs, we are second to none.” 

KatalystM is a digital marketing consultancy that combines research, creativity and applied economics to implement marketing campaigns. 

With offices in Singapore and Australia, KatalystM is trusted by leading brands such as Symantec, Flybuys, Tabcorp, Westfield and Johnson & Johnson.