Jane Leung
Nov 26, 2010

KFC revives Colonel Sanders after a decade for Australian cricket

KFC Australia is bringing back the iconic Colonel Sanders for the first time in ten years to celebrate the cricket season in Australia.

KFC revives Colonel Sanders after a decade for Australian cricket

KFC is the ongoing sponsor for Australian cricket.

The fast food brand's latest campaign is titled the ‘Colonel Chronicles’ and includes television, radio, online, on-ground and in-store promotions. The agency behind the campaign, Ogilvy Sydney, identified the target audience as 18 to 29 year-old males.

The series sees the Colonel partnering with cricketing legends David Boon and Doug Bollinger as he awkwardly yet lovingly slots himself back into Australians' lives.

“The Colonel is a true modern legend, and he has strong heritage in our brand.  We’re looking forward to introducing him to a new generation, while reigniting his appeal among those who remember him as a fun, loveable character that represents all that is KFC,” said Rachel Ellerm, marketing director at KFC.

View the entire series at  Kfc.com.au/cricket/.



Credits:
Project Colonel Chronicles
Client KFC Australia
Creative agency Ogilvy & Mather Sydney
Creative director Chris Ford
Copywriters Boris Garelja, Trent Christie
Art director Paul Carpenter
Agency producer Peter Hackforth
Account servicing Nicole Metcalf, Sarah Cowan
Production company Film Constructions
Director Steve Saussey
Media agency MediaCom
Exposure Television, radio, online, in-store, on-ground

Source:
Campaign Asia

Related Articles

Just Published

1 hour ago

John Wren: ‘Calculated risk makes you stronger’

Ahead of Cannes Lions, the chief executives of the 'big six' holding companies and senior leaders give their views on a range of topics relating to creativity and business. Today, it’s the turn of Omnicom’s John Wren.

2 hours ago

Agency Report Card 2024: MullenLowe

In 2024, MullenLowe weathered the loss of significant Unilever business by securing new clients, yet still faces challenges in regional cohesion, despite pockets of creative success.

4 hours ago

RGA appoints Melissa Jackson Parsey as global chief ...

Position has been vacant for more than a year after Tom Morton's departure.

22 hours ago

Agency Report Card 2024: Mindshare

Mindshare faced significant setbacks in APAC in 2024, losing nearly a billion dollars in client business and falling out of Campaign's top 20 rankings, highlighting the need for strategic renewal.