KFC revives Colonel Sanders after a decade for Australian cricket

KFC is the ongoing sponsor for Australian cricket.

The fast food brand's latest campaign is titled the ‘Colonel Chronicles’ and includes television, radio, online, on-ground and in-store promotions. The agency behind the campaign, Ogilvy Sydney, identified the target audience as 18 to 29 year-old males.

The series sees the Colonel partnering with cricketing legends David Boon and Doug Bollinger as he awkwardly yet lovingly slots himself back into Australians' lives.

“The Colonel is a true modern legend, and he has strong heritage in our brand.  We’re looking forward to introducing him to a new generation, while reigniting his appeal among those who remember him as a fun, loveable character that represents all that is KFC,” said Rachel Ellerm, marketing director at KFC.

View the entire series at  Kfc.com.au/cricket/.



Credits:
Project Colonel Chronicles
Client KFC Australia
Creative agency Ogilvy & Mather Sydney
Creative director Chris Ford
Copywriters Boris Garelja, Trent Christie
Art director Paul Carpenter
Agency producer Peter Hackforth
Account servicing Nicole Metcalf, Sarah Cowan
Production company Film Constructions
Director Steve Saussey
Media agency MediaCom
Exposure Television, radio, online, in-store, on-ground