TAIPEI - Market leading motorcycle brand Kymco has selected JWT Taiwan to handle a new premium brand, after the WPP agency pitched against BBDO, Bates and McCann Erickson.
The new 150cc sportive racing scooter marks a new direction for Kymco, which has focused on motorcycles that cater to mass market daily commuters. It targets an 18-25 year-old male urban demographic, who enjoy cruising and will hopefully be attracted by superior handling and performance.
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The move marks Stagwell's first acquisition in Asia-Pacific and 12th globally since 2024, onboarding a host of new capabilities, including anime production, global distribution, and localised media expertise worldwide.
At just 30, Uy has many achievements under her belt, including spearheading client-centric solutions for her agency, major pitch wins, and initiating a nationwide shift in measuring influencer campaigns.
Details emerging from the trial proceedings allege that up to $110 million may have been transferred to executives' individual accounts as prosecutors seek life imprisonment for GroupM China's former chief investment officer and lengthy jail terms for two others.
Partnering with Grey Thailand for Teacher’s Day 2025, the campaign illustrates how technology can preserve both cherished moments and the enduring influence teachers have on their students.
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