Lowe Philippines launches online crowdsourcing application

Claiming a first in the country, Crowdder essentially brings together an online community of front-runners and thought panelists to get their immediate market feedback on topical issues, media consumption, events and brands. The social gaming aspect enables participants to win points and virtual rewards for frequency and quality of their responses.

Crowdsourcing is defined as the act of outsourcing tasks, traditionally performed by an employee or contractor, to an undefined, large group of people or community (a crowd), through an open call.

Lowe Philippines developed Crowdder following cross-disciplinary collaboration among its creative, planning and digital teams. They say it’s the first web-based consumer insight service to combine real-time insighting and social gaming into a single system.

Crowdder has both a client and a thought leader portal, Crowdder.com, and also incorporates Google Maps allowing clients to see responses pop up by geography as they come in.