Mazda unveils global magazine

The title, published by Proximity Japan subsidiary Redwood, has debuted in eight countries with a combined circulation of 1.5 million. The first issue of Zoom-Zoom will be distributed in Japan, Australia, New Zealand, the US, the UK, Canada, Germany and Spain, and published in five languages.

Zoom-Zoom, which is also Mazda's global brand platform, hopes to reflect the zippy nature of the Mazda driving experience with articles on new experiences. Dan Morris, Mazda’s senior managing executive officer, said: “With sustained worldwide growth over the past few years, it is more important than ever to broaden the dialogue with our customers and make them feel part of the Mazda family."

If the response to the title is good, it will be rolled out in other markets.