Nov 28, 2007

McCann tapped for Singapore Flyer biz

SINGAPORE - McCann Worldgroup has edged out DDB and Proximity to win the account for the Singapore Flyer, the city-state's newest tourist attraction.

McCann tapped for Singapore Flyer biz
Universal McCann was assigned media planning and buying duties for the estimated S$3 million (US$2.1 million) business.

Local and international advertising for the 178-metre tall observation wheel will roll out early next year, in preparation for its launch in March.

Adval, which markets the Flyer, wants it to be “Asia’s most visible iconic visitor attraction”. Advertising is expected to use the existing strapline, ‘A moving experience at every turn’, but it is unclear if the Singapore Tourism Board’s mantra ‘Uniquely Singapore’ will be featured.

The Flyer, which is expected to pull in one million visitors in its inaugural year, is near tthe Marina Bay Integrated Resort casino complex, which is scheduled to open in 2009.
Source:
Campaign Asia
Tags

Related Articles

Just Published

2 hours ago

Zuckerberg says AI could ‘redefine’ Meta’s ad business

Meta’s goal is to move towards a system where businesses only need to state their objective and bank account—AI will handle the rest.

2 hours ago

WPP eyes India for growth as global revenue faces ...

CEO Mark Read detailed the holding company’s AI roadmap, deepening India footprint, and four strategic pillars at WAVES 2025—a global media summit held in Mumbai with participation from 77 nations.

2 hours ago

Did marketing create the manosphere?

A new report reveals how marketing’s obsession with success and status has fuelled a toxic ideology in young men.

3 days ago

AI, copyright, and creativity: The fine line ...

With tech giants lobbying for AI training on copyrighted material and artists filing lawsuits to protect their work, adland faces the challenge of integrating AI while respecting copyright, originality, and the livelihoods of creators.