MEDIA-I: BMCMedia links up with Australia Ticketmaster7

SYDNEY: BMCMedia has formed an advertising and sponsorship

representation partnership with Sydney-based Ticketmaster7, which offers

potential advertisers the ability to target specific advertising

demographics in conjunction with specific types of events.

This targeting can occur at a broad level, based on a breakdown of

sports, music, arts or family events.

It can also be specific to concerts within a music category or to a

particular concert.

Myles Foreman, general manager, ticketmaster7.com said: "When a new

e-commerce strategy was formulated in March this year, establishing

advertising on ticketmaster7.com as a revenue stream was identified as a

key business objective.

"The introduction of online advertising is also a key objective within

the company's overall budget for 2002."

In a separate development, BMCMedia has been appointed to represent the

advertising inventory on the recently-launched site ourbrisbane.com.

The website is a gateway to localised services and information

concerning Brisbane. BMCMedia will sell ads and sponsporship packages to

advertisers on the site.