Mercedes-Benz activates interactive service on SingTel Mio Stadium

The partnership provides Mercedes-Benz with a brand new content platform that will engage the sports audience to interact through a touch of the 'green button' on the remote control.

Starting March 2011, sports enthusiasts and automobile lovers alike will have first-hand access to the latest Mercedes-Benz TV content, have a peek at the most up-to-date Mercedes-Benz’s global social events and advertisements, receive updates on promotions, check prices, and more importantly, in the near future, be able to customise their dream Mercedes-Benz automobile simply by using their TV remote controls.

“With this, (launch of Mercedes-Benz on the 'green button') the viewing experience of thousands of Singaporean is further revolutionised. This is the future of TV. We have always been at the forefront of technology, pioneering product and marketing innovation. It is important that we grow with the audience who is demanding smarter and more dynamic solutions over passive programme viewing. We are glad that miostadium provides the sound infrastructure for us to make this step forward,” Patricia Ho, general manager of marketing for Mercedes-Benz Singapore, said.

"With technology ever-evolving, it is critical that as an agency we keep up and be always on the look-out for new technologies and new ways of audience engagement. We see interactive TV as the future of TV experience and are excited to deliver an engaging Mercedes-Benz brand experience to Singapore sports fans via the SingTel Mio TV interactive platform." Jennifer Loke, group account director at MEC Singapore, added.

At the touch of the 'green button' on the remote control, an interactive portal carousel pops up. From there, users can navigate by themselves to access additional content, information and even take part in contests from the comfort of their sofa. Currently, users also take part in in-game polls, track live matches, get easy access to league, team and player information and review fixtures and match prediction - all from their remote control.

Launched in August 2010, SingTel Mio's Interactive TV services enables viewers to interact and engage on mio Stadium channels round the clock.

Currently, the interactive button is also available to Tiger Beer, Singapore’s leading beer brand, whose marketing manager, Raymond Koh, has said, “We will continue to embrace the latest media innovation and technology to reward our fans with a higher level experience." Tiger Beer uses the platform to showcase their advertising content, promotions and information, as well as conduct game polls and real-time contests.