Sep 5, 2007

NTU pitch draws to a close

SINGAPORE - Nanyang Technological University (NTU) is close to announcing the results of its creative pitch, contested by four agencies - Y&R, McCann-Erickson, incumbent Saatchi LAB and local boutique Up BrandBuzz.

NTU pitch draws to a close

An NTU spokesperson revealed that the pitch results are now pending approval from the board and will be released in mid-September. The one-year contract will start October 2007 and NTU has the option of extending it for another year.

The billing is estimated to be at least S$1.5 million (US$1 million), according to a source involved in the pitch.

The winning agency will conduct research on the brand health of the university. In addition, it will build up the NTU branding as well as create campaigns for student recruitment.

Source:
Campaign Asia
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