Sep 5, 2007

NTU pitch draws to a close

SINGAPORE - Nanyang Technological University (NTU) is close to announcing the results of its creative pitch, contested by four agencies - Y&R, McCann-Erickson, incumbent Saatchi LAB and local boutique Up BrandBuzz.

NTU pitch draws to a close

An NTU spokesperson revealed that the pitch results are now pending approval from the board and will be released in mid-September. The one-year contract will start October 2007 and NTU has the option of extending it for another year.

The billing is estimated to be at least S$1.5 million (US$1 million), according to a source involved in the pitch.

The winning agency will conduct research on the brand health of the university. In addition, it will build up the NTU branding as well as create campaigns for student recruitment.

Source:
Campaign Asia
Tags

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Jan 29, 2026

Gemini 3 becomes the default model for AI Overviews

A pair of updates from Google see the tech giant attempt to gain a further foothold in the battle for AI-powered search supremacy.

Jan 29, 2026

Google criticised after blocking measurement ...

YouTube owner sent a 'cease and desist' letter to Barb and Kantar Media.

Jan 29, 2026

Inside Campaign Connect Indonesia: what matters to ...

Candid conversations on growth, AI and the cultural trade-offs of scaling brands, with more than 100 marketers in the room.

Jan 29, 2026

Meta hits $200 billion revenue milestone on ...

Meta reports double‑digit year-on-year revenue growth, with advertising once again accounting for almost all of the top line.