Pizza Hut has partnered with Hong Kong mobile developer Green Tomato for its ‘Pizza Hut HK’ app on which user can access both its combo and a la carte menus.
"We are experiencing an exciting new digital innovation to reach Pizza Hut fans," said Richard Leong, MD at Pizza Hut Hong Kong and Macau. "This also reinforces the statement made by Pizza Hut US two months ago that mobile is to account for 50 per cent of future orders. It is going to revolutionize the way Hong Kong people order on mobile and online."
The app tags onto the restaurant’s 'Rewarding treats' programme so users can check their points balance and receive discounts among others.
The app is already ranked sixth in Hong Kong's Apple App Store, and first in the lifestyle category, following its launch via word-of-mouth promotion a week ago.
