Practicology opens Hong Kong office, appoints Greater China head

HONG KONG - Practicology has opened a Hong Kong office to support clients, such as jewellery brand Pandora, with their ecommerce efforts in Greater China.

The firm previously covered the region from its two offices in Australia.

Practicology's work for the Danish jewellery brand includes end-to-end commercial consultation and ecommerce platform selection services.

Other recent engagements by Practicology's new Hong Kong team comprise an ecommerce data analytics and optimisation project for Milkyway Distribution, and an ecommerce transformation project with King of Ginseng.

The new HK office is set up to also assist other global clients wishing to exploit opportunities in China and the wider Asia region. 

Currently, its Asia Pacific clients include Nike, Seafolly, Adidas, Kathmandu, Esprit, Jeanswest, Country Road and Super Retail Group.

Practicology’s founder and global CEO Martin Newman said the consultancy has seen increasing demand for "practical" ecommerce and multi-channel consulting services from Chinese businesses for some time.

Leading Practicology’s Greater China business is country manager Arthur Cheung (張漢華, third from left in the photo) and two consultants Beatrix Wong and Desiree Wong.

Cheng was previously a partner consultant with WiseSmart Consultants specialising in ecommerce business strategy. He has also worked as a senior consultant for the Hong Kong Productivity Council and spent five years as chief operations officer for fashion eyewear manufacturer Okia Optical.