Benjamin Li
Jan 29, 2010

Publicis Hong Kong scoops SCMP Classified Post branding brief

HONG KONG - Publicis has won a one-off branding brief for the South China Morning Post (SCMP) Classified Post, after a pitch that also included JWT and TBWA.

Publicis Hong Kong scoops SCMP Classified Post branding brief
An enhanced Classified Post for both online and print will be launched during the first quarter of 2010.

"As the recruitment industry evolves, so too will the Classified Post. We are planning a number of exciting product enhancements in the coming months and look forward to sharing our new direction with job seekers and recruiters alike." said Elsie Cheung, director of advertising and marketing services at SCMP Group.

“The Classified Post has a strong heritage and is one of the leaders in the recruitment industry in Hong Kong. We are very pleased to have the opportunity to work on this great brand, especially now that the job and business market is much more active in comparison to a year ago ” noted Sue McCusker, general manager of Publicis Hong Kong.

The client previously used a mix of agencies including JWT and Eight Partnership on a project basis. Last February it launched a major campaign borrowing from the triumph of US president Barack Obama.

The Classified Post is the recruitment arm of the South China Morning Post, other recruitment sites in the same market include Careertimes, Recruit, JobsDB.com and Monster.com


Source:
Campaign China

Related Articles

Just Published

2 hours ago

X to rival ChatGPT by testing a free version of its ...

Several app researchers and users report seeing the free version of X’s AI chatbot, Grok, being made available to people across certain regions.

12 hours ago

The life of a junior creative no-one tells you about

In this anonymous article, the author gives a raw look at a year filled with hard work, setbacks and the tough lessons of being a junior creative in a competitive agency.

21 hours ago

October advertiser of the month: 7-Eleven

Doraemon boosts 7-Eleven Thailand's ad awareness by double digits in October, outperforming competitors, new data shows.

21 hours ago

How Trump's presidency will reshape the global tech ...

The US is not an island. Trump's policies will have far-reaching consequences for the global tech ecosystem, with Asia-Pacific feeling the impact acutely, writes Ian Whittaker.