Advertising
Tiffany & Co. goes blue for ocean preservation
Agency L&C turns Tiffany’s signature Pantone colour into a purpose-led campaign.
Meta AI and AI Studio officially launched in Indonesia
Both products were launched along with several facilities for creator marketing.
Accenture Song dropped from TfL creative review for 'not meeting DEI criteria'
The decision follows Accenture’s choice to scrap its diversity goals.
Brands are addicted to data and it’s killing creativity
In an era where algorithms dominate every decision, brand consultancy founder Upasna Dash argues that true brand power comes not from digital footprints—but from instinct, identity, and a deep understanding of what brings true joy to consumers.
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EssenceMediacom breaks $100 million mark in first global new-biz league of the year
The agency climbs into the March spot following its nearly $200 million win of the Godrej Group mandate in India.
Global adspend growth forecasts cut by nearly $20 billion due to market volatility
Despite economic uncertainty and regulatory pressure worldwide, a WARC report says certain digital channels like social media and retail are expected to continue seeing growth this year.
M&C Saatchi restructure sees profitability rise by 294%
Group has shifted towards non-advertising specialisms.
Pitch. Win. Exit? How private equity is reshaping the agency model
Private equity is no longer circling the ad industry—it’s taking over. As agencies transform into investment assets, Helios & Partners CEO Humphrey Ho unpacks the high-stakes tension between creative independence and financial control.
Australia claims top-three spot in 2025’s first indie new-biz league
Campaign Red’s first league table of the year highlights regional shifts, with Australia entering the top three on the back of a major win from Renault Motors.
Highlights from Campaign’s Hong Kong Spotlight event
How Prudential is using experiential marketing and AI storytelling; how the Trade Desk is preparing advertisers for ad-supported video streaming; Shake Shack's short order marketing differentiation strategy and more.
Mother appoints first global leadership team
The team will report to global chief executive Michael Wall and founder Robert Saville.
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AI is not the villain, the demand for ‘virality’ is
When brands prioritise gimmicks over genuine messaging, consumer trust is often the casualty, says Social Panga’s copy lead.
How Chinese brands are rewriting the global expansion playbook
Campaign’s China Summit returned to Shanghai last month with a focus on cross-border marketing and brand expansion, as industry leaders from China’s top companies shared insights on cultural export, localisation, and long-term strategies for global success.
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Creativity has been under attack for years. How do we bring it back?
We can either treat creativity as something to optimise and automate—or as the last true differentiator worth protecting and investing in, says Gonzalo Olivera, managing partner, MullenLowe Singapore.
India's digital advertising industry to be $8.15 billion by end-2026: Study
Estimated to touch INR 59,200 crores (US $6.9 billion) this year, the country's digital advertising market is growing at 19.09%, according to a Dentsu report.
Forsman & Bodenfors' new global CCO on how creativity and inclusivity drive her vision
Justine Armour discusses her approach to leadership and her plans for expanding the agency’s global impact.
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Brand banter or brand blunder? The fine line in cola wars
Reactive advertising keeps brands in the cultural conversation, but does it build loyalty or just fuel fleeting buzz? As Pepsi and Coke trade jabs, the debate over competitive advertising’s true impact continues.
Mentos unleashes 'Fizzooka' rocket launcher for Fortnite Creative
Campaign was created by BBH London.
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Why AI is a gamechanger in the in-housing playbook
Brands such as Income Insurance and Zalora are turbo-charging their in-house capabilities with the help of AI. Marketers weigh in.
Google Maps turns 20, celebrates Hong Kong's culinary treasures with Nicholas Tse
Celebrating 20 years of exploration, Google Maps partners with renowned multi-hyphenate artist Nicholas Tse to uncover Hong Kong’s best-kept culinary secrets as part of the #UngatekeepingMaps campaign.
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