Advertising

10 hours ago

Tiffany & Co. goes blue for ocean preservation

Agency L&C turns Tiffany’s signature Pantone colour into a purpose-led campaign.

10 hours ago

Meta AI and AI Studio officially launched in Indonesia

Both products were launched along with several facilities for creator marketing.

16 hours ago

Accenture Song dropped from TfL creative review for 'not meeting DEI criteria'

The decision follows Accenture’s choice to scrap its diversity goals.

1 day ago

Brands are addicted to data and it’s killing creativity

In an era where algorithms dominate every decision, brand consultancy founder Upasna Dash argues that true brand power comes not from digital footprints—but from instinct, identity, and a deep understanding of what brings true joy to consumers.

1 day ago

EssenceMediacom breaks $100 million mark in first global new-biz league of the year

The agency climbs into the March spot following its nearly $200 million win of the Godrej Group mandate in India.

1 day ago

Global adspend growth forecasts cut by nearly $20 billion due to market volatility

Despite economic uncertainty and regulatory pressure worldwide, a WARC report says certain digital channels like social media and retail are expected to continue seeing growth this year.

2 days ago

M&C Saatchi restructure sees profitability rise by 294%

Group has shifted towards non-advertising specialisms.

2 days ago

Pitch. Win. Exit? How private equity is reshaping the agency model

Private equity is no longer circling the ad industry—it’s taking over. As agencies transform into investment assets, Helios & Partners CEO Humphrey Ho unpacks the high-stakes tension between creative independence and financial control.

2 days ago

Australia claims top-three spot in 2025’s first indie new-biz league

Campaign Red’s first league table of the year highlights regional shifts, with Australia entering the top three on the back of a major win from Renault Motors.

2 days ago

Highlights from Campaign’s Hong Kong Spotlight event

How Prudential is using experiential marketing and AI storytelling; how the Trade Desk is preparing advertisers for ad-supported video streaming; Shake Shack's short order marketing differentiation strategy and more.

3 days ago

Mother appoints first global leadership team

The team will report to global chief executive Michael Wall and founder Robert Saville.

3 days ago

AI is not the villain, the demand for ‘virality’ is

When brands prioritise gimmicks over genuine messaging, consumer trust is often the casualty, says Social Panga’s copy lead.

3 days ago

How Chinese brands are rewriting the global expansion playbook

Campaign’s China Summit returned to Shanghai last month with a focus on cross-border marketing and brand expansion, as industry leaders from China’s top companies shared insights on cultural export, localisation, and long-term strategies for global success.

3 days ago

Creativity has been under attack for years. How do we bring it back?

We can either treat creativity as something to optimise and automate—or as the last true differentiator worth protecting and investing in, says Gonzalo Olivera, managing partner, MullenLowe Singapore.

4 days ago

India's digital advertising industry to be $8.15 billion by end-2026: Study

Estimated to touch INR 59,200 crores (US $6.9 billion) this year, the country's digital advertising market is growing at 19.09%, according to a Dentsu report.

Mar 24, 2025

Forsman & Bodenfors' new global CCO on how creativity and inclusivity drive her vision

Justine Armour discusses her approach to leadership and her plans for expanding the agency’s global impact.

Mar 24, 2025

Brand banter or brand blunder? The fine line in cola wars

Reactive advertising keeps brands in the cultural conversation, but does it build loyalty or just fuel fleeting buzz? As Pepsi and Coke trade jabs, the debate over competitive advertising’s true impact continues.

Mar 24, 2025

Why AI is a gamechanger in the in-housing playbook

Brands such as Income Insurance and Zalora are turbo-charging their in-house capabilities with the help of AI. Marketers weigh in.

Mar 24, 2025

Google Maps turns 20, celebrates Hong Kong's culinary treasures with Nicholas Tse

Celebrating 20 years of exploration, Google Maps partners with renowned multi-hyphenate artist Nicholas Tse to uncover Hong Kong’s best-kept culinary secrets as part of the #UngatekeepingMaps campaign.