Advertising

8 hours ago

Women to Watch 2024: Meet the exemplary women in APAC marketing and communications

Campaign Asia-Pacific announces its 12th annual Women to Watch, highlighting exceptional leaders and diverse talent powering the region's marketing boom.

9 hours ago

Women to Watch 2024: Margaret Key, MSL

As a regional leader, Key has been a driving force behind transforming Publicis Groupe's comms offerings by influencing talent, services, and business growth in APAC.

9 hours ago

Women to Watch 2024: Marian Esperanza Magturo, Publicis Media

With her artistic nature, Magturo fosters new ideas that push the boundaries of creative problem-solving. Her strategic initiatives and design-thinking approach have driven significant growth for high-profile clients.

9 hours ago

Women to Watch 2024: Nana Cao, BBDO

Cao’s leadership aims to redefine advertising, creating powerful campaigns that drive both business success and social change.

9 hours ago

Women to Watch 2024: Natalie Lowe, The Orangeblowfish

An independent creative agency leader, Lowe has transformed both her clients' businesses and her own team through impactful work, engaging dialogue, and active industry interaction.

9 hours ago

Women to Watch 2024: Nicole Geekie, Jaywing

Geekie’s pivotal role in evolving Jaywing’s service offering now brings the agency more than half of its revenue from The Studio, underpinning the importance of performance-driven solutions to marketers.

9 hours ago

Women to Watch 2024: Patra Patrasuwan, Yum Restaurants International

Patrasuwan’s marketing philosophy of delivering high-quality food at affordable prices and always keeping the customer at the heart of every decision has led KFC to become the number-one brand in Thailand’s QSR industry.

9 hours ago

Women to Watch 2024: Paula Chiang, iProspect

Chiang’s leadership, performance-agility mindset, and mentorship has made iProspect an industry champion in driving brand growth while pioneering the implementation of AI-driven solutions for clients and young talent.

9 hours ago

Women to Watch 2024: Penelope Shell, Zenith Media

As a chief strategy and product officer, Shell has extended her remit towards building Zenith’s business, growing its clients’ brands, driving innovation and shaping the industry’s principles to be responsible towards youth.

9 hours ago

Women to Watch 2024: Ruchika Varma, Future Generali India Insurance Company

Defying the confines of Asian conservatism, Varma successfully balances both profit and purpose by empowering minorities through innovative insurance campaigns.

9 hours ago

Women to Watch 2024: Shilpa Sinha, McCann Worldgroup

Sinha’s strategic leadership at McCann Worldgroup unites cultural insight with creative impact. She also advocates for inclusive representation across regional and global work.

9 hours ago

Women to Watch 2024: Tanya Phathanathong, ADA

From overcoming personal challenges to becoming a beacon of leadership, Phathanathong’s grit and strategic vision have made ADA Thailand a key player in the digital marketing landscape.

9 hours ago

Women to Watch 2024: Vivian Liu, DeVries Global

A PR veteran, Liu empowers the next generation in Taiwan by promoting fairness, authenticity, and industry excellence.

9 hours ago

Brand Health Check: How can Uniqlo compete with affordable alternatives in China?

BRAND HEALTH CHECK: Given the brand's revenue decline in mainland China, we ask experts about what the retailer can do to reignite growth.

9 hours ago

Why the traditional agency model continues to fail creatives and brands

Criticism of adland’s status quo is nothing new; John Marsden of Maker Lab argues that meaningful change starts with rethinking talent, creativity, and the restrictive structures holding them back.

9 hours ago

Women to Watch 2024: Risa Kusumaningrum, KIT Global

Meet Risa Kusumaningrum: a finance whiz reshaping the marketing landscape and championing women in leadership.

9 hours ago

Women to Watch 2024: Rhoda Adams, Golin

Marrying courage, corporate acumen and cultural sensitivity, Adams has cemented Golin’s position as a successful corporate communications and crisis management powerhouse in China.

19 hours ago

X signs partnership with PubMatic to boost ad revenue

By leveraging PubMatic’s expertise, X is seeking to access a broader pool of advertisers having struggled with retaining users and attracting advertisers since Musk’s acquisition.

20 hours ago

DOJ to recommend Google sell off its Chrome browser: Report

The internet giant could be required to decouple Android from the Google Play Store and offer publishers more opt out options from its AI products, according to a news report.

20 hours ago

Nike honours Rafael Nadal’s career with cinematic film

The campaign is narrated by the brand's co-founder, Phil Knight.