Advertising

2 days ago

Creative Minds: How Yuhang Lin went from dreaming of magical powers to solving real-world creative problems

The Shanghai-based designer talks turning London Tube etiquette into a football game, finding inspiration in the marketing marvels of The Dark Knight, and why he wants to dine with Elon Musk.

2 days ago

Happy holidays from team Campaign!

As the Campaign Asia-Pacific editorial team takes a holiday bulletin break until January 6th, we bid farewell to 2024 with a poetic roundup of the year's defining marketing moments—from rebrands that rocked to cultural waves that soared.

2 days ago

Year in review: Biggest brand fails of 2024

From Apple’s cultural misstep to Bumble’s billboard backlash and Jaguar’s controversial rebrand, here’s Campaign’s take on the brands that tripped up in 2024, offering lessons in creativity, cultural awareness, and the ever-tricky art of reading the room.

2 days ago

Former GroupM China executives to face Shanghai court over bribery allegations

EXCLUSIVE: The trio will appear before Shanghai's Intermediate Court next week, marking the latest chapter in the bribery scandal that rocked WPP's GroupM China in October last year.

2 days ago

Merlee Jayme launches Jayme Headquarters, a creative agency championing neurodiversity

Following the success of The Misfits Camp, Jayme's new venture is supported by a seasoned leadership team. Philippines-based professor Sam Alapan will now head The Misfits Camp.

3 days ago

Ad Nut's favourite campaigns of 2024

An animation about death. An anti-smiling movement. A video game with cats. Ad Nut’s most memorable campaigns of the year are a weird, wonderful mix.

3 days ago

Google’s emotional ‘Year in Search 2024’ film spotlights the year’s ‘breakout’ searches

The campaign also includes global social activations, fandom-first content and integrations across Google’s products and services.

3 days ago

Keeping up appearances: The truth about 2024

Faking it has become the industry’s survival mechanism—but at what cost? Andreas Krasser reflects on a year of inflated appearances, shrinking budgets, and the urgent need for honesty and authenticity in both agencies and clients alike.

4 days ago

What makes holiday ads truly effective in APAC?

Amid holiday ad fatigue, Campaign delves into how brands can craft tailored campaigns to resonate with diverse APAC audiences and seize opportunities in this year’s evolving shopping landscape.

4 days ago

What's shaping digital OOH in 2025? Key trends revealed

From fragmented markets to consolidated buying platforms, from brand awareness to performance metrics, 2025 will mark the year DOOH cements its position on advertising's main stage.

4 days ago

Nearly half of marketers eyeing budget cuts: Totem China marketing and media trends 2025

TOP OF THE CHARTS: Totem’s 10th annual report on marketing and media in China highlights key 2025 forecasts, including 48% of brands planning budget cuts and a projected rebound in consumer spending through 2025 and 2026.

Dec 17, 2024

November APAC advertiser of the month: Taobao, Louis Vuitton, and Chanel

The three brands lead in advertising awareness gains in Hong Kong this month, with Taobao’s Double 11 campaign dominating public attention.

Dec 17, 2024

'The industry doesn’t need another behemoth’: Mark Penn on Omnicom-IPG

EXCLUSIVE: The political kingmaker-turned-Stagwell-chief tells Campaign why the $31 billion merger could see thousands of layoffs, shift pitch dynamics, and prove that AI will favour smaller players in the long run.

Dec 17, 2024

The $31 billion Omnicom-IPG deal has industrial logic but also many caveats

The biggest beneficiary might not be the two companies involved, but the wider agency sector itself, writes Campaign UK editor-in-chief, Gideon Spanier.

Dec 17, 2024

Why traditional programmatic is holding you back

The media ecosystem in Asia is now embracing app-driven, performance-first advertising. It's a shift that demands immediate attention from regional CMOs, says Resonant Agency's principal Ramakrishnan Raja.

Dec 16, 2024

Top exits and entrances of 2024

Explore our annual recap of marcomms leaders who transitioned into new roles or departed from their current positions over the past year.

Dec 16, 2024

Move and win roundup: Week of December 16, 2024

Nine, Weber Shandwick, Klick, AKQA, Droga5, TBWA Melbourne, Poem, Snap, Didi, Agent99 and more in our weekly roundup of people moves and account wins.

Dec 16, 2024

'Yapping Paper' turns Christmas gifts into a cause for paws

This festive season, McCann Worldgroup and SOSD have unveiled festive wrapping paper emblazoned with puppy-dog eyes and wagging tails—complete with adoption calls.

Dec 13, 2024

Creative Minds: Soo Hee Yang on design poetry and mindset magic

Between diving into Han Kang's novels and raiding her prized wine cellar, this pressure-loving creative director is turning brand campaigns into social movements—with a shelf of awards and an unbreakable spirit to match.