Advertising
Creative Minds: Koji Kanzaki on turning childhood dreams into award-winning campaigns
From aspiring comedian to comic fan and now creative director, Dentsu China’s ECD Koji Kanzaki loves uncovering beauty in the mundane, dreams of dining with Banksy, and keeps his inner child alive.
Wieden+Kennedy retreats from India, shuttering its Mumbai office and scaling back Delhi operations
The agency's leadership in India including Ayesha Ghosh, Santosh Padhi and Shreekant Srinivasan have resigned.
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Exit player zero: A creative director’s brush with startup scams
When a dream role at a gaming startup pulled in Robert Gaxiola, the veteran creative director and Playbook XP managing partner, quickly realised the cost to play was far too steep. Now, he’s urging fellow creatives to be wary of the same traps.
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Cluckin’ speechless: KFC’s 'Hot & Spicy' range makes a comeback in Australia
The cheeky new campaign by Ogilvy taps into multi-sensorial experiences, bringing the brand's popular range to life by leaving fans 'speechless' with its tongue-tying taste.
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Tech On Me: Apple Intelligence could change the face of email marketing
But what does it mean for brand marketers and how can they adapt?
Pinterest unveils AI-fueled ad tools
The visual discovery site joins Google, Meta and Amazon in offering gen AI-augmented image-based advertising options.
Burger King’s controversial post-birth meal: Do ‘shock factor’ ads boost sales?
As Burger King UK’s new ad campaign continues to stir online controversy, here’s what brands can learn from it to inform their future strategies.
Ex-Unilever CFO says it's now harder to justify marketing and media spend to investors
'Fragmented' media landscape and associated 'cost structures' have shifted.
D&AD names Kwame Taylor-Hayford as next president
He becomes the organisation's first US-based president.
You never know when you might need your favourite sauce
Kunnid, a Northeastern Thai sauce brand, introduces itself to Bangkok with the suggestion that your favourite small-time sauce can provide instant comfort.
What CMOs can learn from the fight against Google’s adtech dominance
The DOJ is taking on Google. Bench Media's Ori Gold writes why marketing and CMOs can't ignore this fight.
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How important are agency brands?
Campaign asks adland’s brand marketers on the value of individual ad shops.
ADHD, PR and me
It’s hard to tell the value of awareness months sometimes, but there is something momentous in this being ADHD awareness month for me. It feels like a marker of how far we have come on the journey of not just discussing but embracing neurodivergence. A journey that is my journey.
Why quality journalism and brands can 'thrive' together
'Think about the media environment we want in the future and how we are going to fund it,' Campaign Live audience told.
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Stagwell named global lead for creative campaigns and social content at Adobe
The partnership hands remits to five Stagwell agencies.
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Neil Patel on redefining search, and why content is no longer king
With tools like SearchGPT and Perplexity AI emerging as marketing silver bullets, can AI alone deliver results, or does content still matter in the era of 'search everywhere optimisation'? Campaign catches up with NP Digital's Neil Patel in Boston to find out.
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Very pre-Christmas spot transports viewers to rainbow dream world of toys
Ad features a rendition of Charli XCX's Boys.
Rapp appoints Jeannine Falcone as global CEO
EXCLUSIVE: Falcone steps in from Accenture Song to fill the role as Marco Scognamiglio retires.
Arthur Sadoun: 'I have never won a pitch without a creative idea'
The Publicis Groupe CEO spoke publicly in the UK for the first time in six years at the Campaign Live conference.
Don’t delegate to AI the stuff that makes us special
Tech is changing everything but please, let's not forget the magic.
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