Advertising

39 minutes ago

Troy Ruhanen: 'I wouldn't have taken OAG job if it was all about efficiency and smashing things'

The Omnicom Advertising Group chief executive explains the value of bringing various agency brands together within one structure, discusses his working style and insists that reports of the industry's demise are greatly exaggerated.

19 hours ago

McDonald's Valentine's campaign may make you believe in enduring love

Ad Nut refuses to be manipulated by commercials, but this V-Day spot from McDonald's Philippines, with its saccharine portrayal of enduring love, is surprisingly effective. Curse you, Golden Arches!

19 hours ago

The boys’ club still runs Australian advertising—and we’re done pretending otherwise

Déjà vu and disappointment: W+K Sydney's all-male team exposes the hollow promises of diversity in adland, writes Jet Swain, who calls for an end to "lip service."

21 hours ago

Duo the Owl died as he lived: unhinged

A Tesla Cybertruck played a pivotal role in the apparent death of the Duolingo mascot.

21 hours ago

IPG predicts 1-2% revenue drop for 2025

The holding company is eying savings of $250 million ahead of its merger with Omnicom.

1 day ago

Nearly 70% of bias incidents in AI LLMs occur in regional languages: IMDA study

The study also reveals that 86.1% of bias incidents required only a single prompt, underscoring how easily AI models can still produce biased outputs despite advances in safety.

1 day ago

How Knorr used retail media to drive conversions

CASE STUDY: Unilever brand Knorr teamed up with The Trade Desk and foodpanda on a retail-data campaign that achieved more than 12.9 million impressions, exceeding the brand's goal by more than 70%.

1 day ago

40 Under 40 2024: Thanzyl Thajudeen, Mark and Comm

A seasoned PR expert and founder of Mark and Comm, Thajudeen has transformed his Colombo-based agency into a leading regional player.

1 day ago

Meta begins firing ‘lowest performing’ staff

Notices began going out to employees in most countries including across Asia this week, as the tech giant prepares to cut approximately 5% of its workforce based on performance.

2 days ago

Campaign’s Super Bowl LIX showcase of big game and big game adjacent ads

Our round up of films from Super Bowl LIX includes tech firms like Meta, Open AI, and Google, and snack brands Doritos and Lay's.

2 days ago

The anti-trend trend: How Starbucks aspires to use 'simplicity' to face rivals

THE CMO'S MO: Inspired by Apple, Starbucks Asia's marketing head, Samuel Fung, is blending tradition and innovation with a back-to-basics approach to build loyalty in a competitive market.

2 days ago

STB partners with NBA to attract fans from the region

The Singapore Tourism Board seeks to make the city state an attractive destination for sport fans, as it looks further afield to boost its ambitious goals for inbound visitors.

2 days ago

Love looks different in Asia now, and so should Valentine’s messaging

More people in Asia are choosing singlehood; it’s time brands moved beyond dated romantic tropes to catch up with times for V-Day marketing, argues this writer.

2 days ago

Novartis’ chief marketing officer on the drugmaker’s Super Bowl ad debut

The Swiss pharma giant is set to air a 60-second ad during Super Bowl LIX, featuring Wanda Sykes, Hailee Steinfeld, and a surprise guest, aiming to encourage early breast cancer screenings and drive awareness among women under 40.

2 days ago

Watch: The most patriotic Super Bowl LIX ads

A roundup of Super Bowl LIX ads that just scream ‘American patriotism.’

3 days ago

Nicky Bullard departs MullenLowe as group chief creative officer

She has been at the IPG agency for almost three years.

3 days ago

Nike uses its first platform on the Super Bowl stage in 27 years to challenge double standard in women's sports

Doechii voices the Wieden + Kennedy spot, starring a powerhouse roster including Jordan Chiles, Sabrina Ionescu, Sha’Carri Richardson, A’ja WIlson and Caitlin Clark.

3 days ago

Omnicom cut 3,000 roles during 2024 ahead of IPG takeover move

Total headcount fell 1,000, as job reductions more than offset acquisition of 2000-strong Flywheel, and agency group plans further staff cuts to save US$330 million.

3 days ago

40 Under 40 2024: Tala Booker, Via

What does it take to build a global communications agency in a year? Ask Tala Booker, the former HSBC executive who's rewriting the rules.

3 days ago

The unbearable cost of truth

As information retreats behind paywalls and attention splinters into subscription tiers, advertising faces its terminal paradox: We've made truth so expensive that soon, no one will be left who can afford to buy what we're selling.