Advertising

1 day ago

Googlies on Google: A curiosity-driven game for search

The campaign, conceputalised by Ogilvy India, aims to make the simple task of searching for information on Google into a curiosity-driven, interactive search experience.

1 day ago

Creative Minds: Harshmeet Kohli on dedicating a year to dating for 'art’s sake'

A quirky final-year project and a bit of luck landed Lenskart's creative director her first gig at Ogilvy Singapore, and there's been no looking back since.

1 day ago

40 Under 40 2024: Alison Costello, OMD

Costello's rare ability to simplify the world of data and technology for OMD’s clients and people is a testament to her rapid growth trajectory.

1 day ago

Top agencies abandon Campaign Brief amid growing controversy

Leo Burnett Australia, Saatchi & Saatchi Australia, and Publicis Worldwide Australia are among the agencies who have severed ties with the publication triggered by a male-dominated 'Work 2024' feature.

1 day ago

Tech On Me: The potential winners and losers of a Google break-up

With a possible break-up of the tech giant's businesses on the cards, we examine the potential winners and losers in the fight for the future of digital advertising.

1 day ago

Spikes Asia 2025: In conversation with Mandy Neo

Meet Spikes Asia 2025's newly-appointed director as she chats about the new event format, revised award categories, her love of travel and more.

2 days ago

DDB wins Grand Effie in Hong Kong

The agency not only led the metal tally but also defended its Grand Effie win last year. See the full winners list and photos from the event here.

2 days ago

Spikes Asia expands to year-round events, 2025 submissions now open

Now evolving into a series of year-round regional events, the 2025 Spikes Asia awards judging will take place in Vietnam, culminating in a live ceremony in Singapore to celebrate the region's creative excellence.

3 days ago

Havas net revenue declines by 0.5% in Q3 2024

Parent company Vivendi declined to provide the agency’s organic growth figure.

3 days ago

WPP revenues grow marginally in Q3 after previous quarter fall

The holding company highlighted growth in India in Asia, while noting ongoing challenges in China.

3 days ago

40 Under 40 2024: Alexandra Cerruti, Design Bridge and Partners

Cerruti’s unique method of encouraging ‘rebellion’ and conviction among her staff has led to the execution of excellent work backed up by a strong business case.

3 days ago

The AI energy crisis: Who bears responsibility?

SOUNDING BOARD: Sustainable innovation in AI is no longer optional. Campaign examines who must step up to ensure a responsible future for the planet: big tech, the agencies using it, or the brands profiting from it?

3 days ago

Licence to thrill: Corvette races the Melbourne streets in new campaign

Blending practical driving with a chase of adrenaline, the new ad by GMSV takes viewers on a joyride through the bustling streets of one of Australia’s busiest cities to the freedom of the open road.

4 days ago

IPG announces flat Q3; RGA and Huge held for sale

The holding company’s full-year organic growth forecasting remains at 1%.

4 days ago

Move and win roundup: Week of October 21, 2024

Catch up on the latest key appointments and business wins, including IPG Mediabrands being named DuluxGroup's Australian media agency of record, McCann Worldgroup Singapore’s creative director appointment, and Leo Burnett's creative win of the ANZ Bank account, plus much more.

4 days ago

Text-to-video in advertising: Where are we now?

While text-to-video AI tools are fast becoming the industry's latest obsession, Campaign goes beyond the hype to explore the current capabilities on offer and limitations of AI video generators for the advertising landscape.

4 days ago

Campaign Agency of the Year Global Awards 2024: Entries now open

Drawing submissions from over four continents, these awards invite you to showcase your imagination, creativity, and commercial prowess on a global stage, competing head-to-head with the industry’s finest.

4 days ago

StackAdapt launches self-serve brand lift tool for advertisers

New integrated tool claims to cut costs and streamline workflows.

4 days ago

Double trouble for JD.com over stand-up comedian endorsement

Bang in the middle of Single's Day shopping bonanza, JD finds itself embroiled in a dual controversy with a comedian fallout and withdrawal rumours.