Advertising
Coachella: The California music festival-turned ‘marketing mecca’
Reflecting on memory-making brand moments from 818 Tequila, Neutrogena, Pinterest and more as we head into Coachella weekend two.
Bats, reels, and buys: The new IPL media mix
From creator collabs to AR chefs, IPL 2025 proves brands must chase relevance across memes, match breaks, and micro-moments—not just media buys.
Women to Watch 2024: Paula Chiang, iProspect
Chiang’s leadership, performance-agility mindset, and mentorship has made iProspect an industry champion in driving brand growth while pioneering the implementation of AI-driven solutions for clients and young talent.
Forsman & Bodenfors expands earned-first model as Po Kay Lee takes on Asia role
EXCLUSIVE: After more than three years leading Forsman & Bodenfors Singapore, Po Kay Lee’s elevation to Asia president comes amid a series of regional wins—and signals a push to reorient the agency’s creative process around ideas, not just media spend.
Google uses AI to block harmful ads—but inconsistencies remain
Google’s 2024 Ads Safety Report outlines how AI is being used to identify and prevent ad policy violations at scale. While enforcement activity has increased, persistent gaps and inconsistencies exist across markets.
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Inside the collapse of Indonesia’s most promising creative network
EXCLUSIVE: Thirteen years after its launch as a bold new model for independent agencies, Indonesia’s Fantastis Anak Bangsa (FAB) has collapsed amid allegations of financial misconduct, leaving a trail of unpaid taxes, shuttered agencies, and missing leadership.
AI is no longer optional: Appier's CEO on creative intelligence and the company’s next chapter
Following Appier’s acquisition of AdCreative.ai, CEO Chih-Han Yu outlines the company’s full-stack marketing AI vision, what’s next for the firm, and the evolving role of CMOs in this era of AI-powered marketing.
Omnicom CEO John Wren dismisses speculation about Omnicom-IPG deal leading to client attrition
Wren was speaking at the Q1 earnings call and expects to close the IPG acquisition in H2 2025.
Petfood brand Iams deploys AI-powered video tool to persuade people into pet ownership
The campaign was created in collaboration with Adam & Eve/DDB.
Global adspend on news brands forecast to decline by a third
Creator journalists and UGC are starting to draw more attention from advertisers wary of potentially distressing content on news brands.
Why music still matters in modern branding
In a world obsessed with visual-first content, brands often forget their most powerful trigger is sound, argues Quantum’s Rahina Renanggalih.
Women to Watch 2024: Patra Patrasuwan, Yum Restaurants International
Patrasuwan’s marketing philosophy of delivering high-quality food at affordable prices and always keeping the customer at the heart of every decision has led KFC to become the number-one brand in Thailand’s QSR industry.
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Arthur Sadoun on secrets of Publicis’ pitch ‘success’ and how to support clients through tariff dramas
'Stop always being negative about our industry,' CEO says, after strong Q1 growth.
Spikes Asia Awards 2025: Campaign picks its favourite contenders
Do we have what it takes to be Spikes Asia judges? We’ll find out next week. Until then, the Campaign APAC team shares our favourite picks from this year’s shortlist.
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Out-of-phone: What happens when creator content leaves the feed?
EXCLUSIVE: TikTok’s Dan Page and L’Oréal’s Abhishek Grover share insights from a Southeast Asia-first campaign that tested the power of creator storytelling across screens and cities.
Omnicom reports global revenue of $3.7 billion in Q1 2025, APAC on a growth trajectory
Omnicom however saw organic revenue decline across more than half of its business sectors including PR and healthcare.
Publicis grows 4.9% in Q1; says new business streak will ‘offset’ Trump tariff fallout
Agency group is “extremely confident” it will hit annual growth forecast, expected to be between 4% and 5% in 2025
Women to Watch 2024: Nicole Geekie, Jaywing
Geekie’s pivotal role in evolving Jaywing’s service offering now brings the agency more than half of its revenue from The Studio, underpinning the importance of performance-driven solutions to marketers.
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Advertising in space: One giant leap for adland?
Brands are increasingly exploring the lucrative potential of advertising in space, with companies like StartRocket pursuing orbital billboards while others opt for more environmentally friendly near-space marketing alternatives.
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AKQA announces global leadership appointments amid ongoing restructure
Tim Devine moves as AUNZ ECD to global chief invention officer. Plus, new global leads for strategy, technology, and transformation.
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