Advertising
Agency Report Card 2024: TBWA
With bold campaigns, record-breaking new business wins, and a near-perfect client retention rate, the agency proved it could lead from the front. Yet, challenges in China and the pressures of rapid growth loom large—testing whether its ‘disruption’ can stand the test of time.
Why adland pros are becoming creators themselves
As the advertising landscape shifts and job security wanes, a growing number of ad professionals are reinventing themselves as creators to stay relevant and stand out.
Squarespace courts Aussie and Kiwi trades with 'shear' nostalgia
The in-house taps retro classic folk songs to bring enduring real world trades into the digital age.
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Omnicom’s $13.5 billion Interpublic deal approved by FTC with restrictions on ad boycotts
The US Federal Trade Commission approved Omnicom’s $13.5 billion acquisition of Interpublic, with restrictions against coordinating ad spending based on political or ideological content.
Why Chinese youth bet on pets and plushies as their new family
With fewer people getting married or having children in China, many young adults are turning to pets, plush toys, and AI for comfort and connection, creating fast-growing markets that reflect new ways of building emotional bonds beyond traditional families.
Agency Report Card 2024: Publicis Media
Publicis Media came in swinging in 2024—snagging big-name clients, racking up awards and riding a wave of regional growth. But with rivals regrouping and the AI race tightening, the fight for APAC dominance is far from over.
How a Chinese gold brand is glittering from the 618 shopping spree
Laopu Gold posted impressive sales figures during the 618 shopping festival, setting the potential for further growth and brand expansion by tapping Chinese cultural identity.
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Uber launches 'Ride Offers' letting brands pay for discounts on your next ride
As part of its expanding ad portfolio, Uber has introduced Ride Offers, a feature that rewards riders with ride discounts when they engage with targeted adverts in the app.
Move and win roundup: Week of June 23, 2025
KFC, Beyond the Boardroom, Sandpiper, OOH Capital, and more, in our weekly collection of people moves and account news.
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'Looking for the first domino': Titanium jury president Judy John on Lion-winning work
In a wide-ranging interview, John explains how APAC work, like New Zealand’s stigma-smashing Grand Prix for Good and Ogilvy Singapore’s work for Vaseline, are setting the stage for global creative change.
John Wren on his vision for a bigger, better Omnicom
The chief executive tells Campaign why the IPG acquisition makes sense, what the impact will be and what will determine success.
Big ideas, not big algorithms, will win Cannes
At Cannes 2025, Adobe’s Shantanu Narayen and Publicis’ Arthur Sadoun unpacked why AI may power creativity—but humans still pilot it.
Campaign Cannes Global Podcast Episode 2
Our editors from the UK, US, Canada and APAC report from Campaign House at Cannes Lions 2025.
Agency Report Card 2024: Publicis Creative
Publicis Creative had a commanding year, with Leo Burnett cementing its place as APAC’s new creative powerhouse across major award shows. But as structural shifts continue to take shape, all eyes are on how this momentum carries forward.
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'Creativity is under duress': David Droga as he hands over the baton
“David’s fast. But I’m faster,” says incoming CEO of Accenture Song Ndidi Oteh, promising speed, talent, and integration.
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PropertyGuru’s ‘Everyone Welcome’ campaign tackles rental discrimination in Singapore
PropertyGuru’s latest campaign and filter aim to create a rental market where everyone feels accepted, regardless of race, gender, sexual orientation, or religion.
Agency Report Card 2024: PHD
With robust retention rates in 2024 and an expanding presence in China, PHD had a league-topping year. But with new business wins on the slow and an impending merger, it remains to be seen how the agency can overcome incoming challenges.
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Meta expands Advantage+ with Gen AI ad creativity tools for advertisers
Meta has enhanced its Advantage+ advertising platform with new generative AI tools designed to help advertisers create personalised, brand-consistent ads at scale.
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Ad Net Zero updates sustainability guidelines to drive media decarbonisation
Over 100 companies contributed to these latest guidelines, including L’Oréal, LVMH and all six major holding companies.
Telstra, Bear Meets Eagle On Fire and +61 land Cannes Lions Film Craft Grand Prix
The brand took home five Film Craft awards in total.
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