Advertising

2 days ago

Creative Minds: Koji Kanzaki on turning childhood dreams into award-winning campaigns

From aspiring comedian to comic fan and now creative director, Dentsu China’s ECD Koji Kanzaki loves uncovering beauty in the mundane, dreams of dining with Banksy, and keeps his inner child alive.

2 days ago

Wieden+Kennedy retreats from India, shuttering its Mumbai office and scaling back Delhi operations

The agency's leadership in India including Ayesha Ghosh, Santosh Padhi and Shreekant Srinivasan have resigned.

2 days ago

Exit player zero: A creative director’s brush with startup scams

When a dream role at a gaming startup pulled in Robert Gaxiola, the veteran creative director and Playbook XP managing partner, quickly realised the cost to play was far too steep. Now, he’s urging fellow creatives to be wary of the same traps.

2 days ago

Cluckin’ speechless: KFC’s 'Hot & Spicy' range makes a comeback in Australia

The cheeky new campaign by Ogilvy taps into multi-sensorial experiences, bringing the brand's popular range to life by leaving fans 'speechless' with its tongue-tying taste.

2 days ago

Tech On Me: Apple Intelligence could change the face of email marketing

But what does it mean for brand marketers and how can they adapt?

2 days ago

Pinterest unveils AI-fueled ad tools

The visual discovery site joins Google, Meta and Amazon in offering gen AI-augmented image-based advertising options.

2 days ago

Burger King’s controversial post-birth meal: Do ‘shock factor’ ads boost sales?

As Burger King UK’s new ad campaign continues to stir online controversy, here’s what brands can learn from it to inform their future strategies.

2 days ago

Ex-Unilever CFO says it's now harder to justify marketing and media spend to investors

'Fragmented' media landscape and associated 'cost structures' have shifted.

2 days ago

D&AD names Kwame Taylor-Hayford as next president

He becomes the organisation's first US-based president.

3 days ago

You never know when you might need your favourite sauce

Kunnid, a Northeastern Thai sauce brand, introduces itself to Bangkok with the suggestion that your favourite small-time sauce can provide instant comfort.

3 days ago

What CMOs can learn from the fight against Google’s adtech dominance

The DOJ is taking on Google. Bench Media's Ori Gold writes why marketing and CMOs can't ignore this fight.

3 days ago

How important are agency brands?

Campaign asks adland’s brand marketers on the value of individual ad shops.

3 days ago

ADHD, PR and me

It’s hard to tell the value of awareness months sometimes, but there is something momentous in this being ADHD awareness month for me. It feels like a marker of how far we have come on the journey of not just discussing but embracing neurodivergence. A journey that is my journey.

3 days ago

Why quality journalism and brands can 'thrive' together

'Think about the media environment we want in the future and how we are going to fund it,' Campaign Live audience told.

4 days ago

Stagwell named global lead for creative campaigns and social content at Adobe

The partnership hands remits to five Stagwell agencies.

4 days ago

Neil Patel on redefining search, and why content is no longer king

With tools like SearchGPT and Perplexity AI emerging as marketing silver bullets, can AI alone deliver results, or does content still matter in the era of 'search everywhere optimisation'? Campaign catches up with NP Digital's Neil Patel in Boston to find out.

4 days ago

Very pre-Christmas spot transports viewers to rainbow dream world of toys

Ad features a rendition of Charli XCX's Boys.

4 days ago

Rapp appoints Jeannine Falcone as global CEO

EXCLUSIVE: Falcone steps in from Accenture Song to fill the role as Marco Scognamiglio retires.

4 days ago

Arthur Sadoun: 'I have never won a pitch without a creative idea'

The Publicis Groupe CEO spoke publicly in the UK for the first time in six years at the Campaign Live conference.

4 days ago

Don’t delegate to AI the stuff that makes us special

Tech is changing everything but please, let's not forget the magic.