Advertising
.jpg&h=268&w=401&q=100&v=20170226&c=1)
How to put creativity back into media buying
RedTrack’s Vladyslav Zhovtenko examines the impact of context-switching, yet at the same time why marketers shouldn’t automate everything.
Creative Minds: Fachrul Rizal considers advertising his kitchen
Having passed up a career crafting culinary masterpieces, Dentsu Creative Indonesia’s Fachrul Rizal brings the rigour of a Michelin-obsessed chef to advertising and creativity.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Take a peak: How marketers can turn digital noise into lasting loyalty
In an attention-starved and price-sensitive market, brands are battling for fleeting consumer focus. NP Digital's Neil Patel shares how leveraging emotional resonance through the 'peak-end rule' can create powerful moments that stick.
A sweet KitKat break-time signal for Manila businesses
In a twist on its classic image, KitKat Philippines has launched a campaign that transforms its iconic chocolate bar into a practical break-time signal for small business owners in Metro Manila.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Call for entries: Campaign Asia-Pacific’s 2025 Power List
The 2025 Power List is open for nominations! We’re spotlighting the marketers who are driving innovation, shaping consumer behaviour and redefining the marketing game across the region. Know a trailblazer leading the charge or think it’s your time to shine? Nominate now.
Gen Z isn't buying Black History Month campaigns from brands scaling back on DEI
Posting alone isn’t enough to cover anti-DEI behavior anymore, says Adfero’s Kayla Marrero.
Pay-to-play pitches putting fair competition at risk, global agency body warns
VoxComm warns that agencies paying intermediaries for pitch opportunities could undermine fair competition and limit advertisers' choices.
Ogilvy names Clare Lawson as global president of Ogilvy One
Lawson is promoted from global chief client officer.
Martin Sorrell on 'lack of strategy' at Omnicom and why WPP should be 'broken up'
In an interview with Campaign Germany, the 80-year-old S4 Capital chief executive took aim at rivals, fielded questions about his own holding company and made predictions about the future of adland.
India's ad watchdog partners with gaming bodies to curb illegal betting ads
The ASCI will help to set up a monitoring cell to collaboratively spot and report offshore betting and gambling advertisements in India.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Facebook, YouTube most popular social media platforms for product discovery: report
Used twice as frequently for product discovery and research as TikTok, the Meta-owned platform shouldn't be neglected by retailers.
Perfume brand Creed ropes in famed ‘snow artist’
The brand collaborated with Simon Beck to launch a film set in the snow-capped mountains of Northern China for the brand’s signature fragrance.
Mock bridal jewellery film highlights marriage rights in Pakistan
The film is styled as a launch video for a new jewellery line from Pakistani designer Fahad Hussayn before revealing that the ornaments are studded with thorns, making them unwearable.
Havas acquires Argentina’s top independent creative agency Don
The top independent agency in Argentina holds the most Cannes Lions in the country.
Delicia Tan adds Singapore to remit in Edelman leadership shuffle
Tan takes on an expanded role as CEO of Edelman Singapore, while retaining her leadership of Hong Kong and Taiwan, following Julia Wei's upcoming departure. In other Edelman news, Vorasit Turongsomboon has been appointed MD for Thailand.
Selfie-obsessed humans can now match with shelter dogs
Cheil Worldwide's latest campaign uses AI to match humans with shelter dogs based on looks and personality. Ad Nut is baffled and judging you.
.png&h=268&w=401&q=100&v=20170226&c=1)
Advertisers of the month in Malaysia: Watsons, Milo, and Nivea
The three brands led advertising awareness gains in Malaysia during the month of January, with Watsons’ Chinese New Year campaign achieving the highest visibility.
'Everyone Must Go' tagline for NZ Tourism slammed
Created to specifically encourage tourists from Australia, the campaign has been linked to everything from Kiwi immigration to infrastructure problems within New Zealand.
Time to Nike-ify DEI
Why we need to rescue the concept of 'merit' from being solely a Trump card.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Can ads make us feel something, even if they can’t change the world?
The best ads are not just about sales; they resonate deeply with consumers, says the co-founder and creative director of Itch.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
