Mar 2, 2010

South China Morning Post | Make Every Move Count | Hong Kong

Classified Post, a recruitment service publication under the South China Morning Post (SCMP), has revamped its website and is launching a supplement magazine called fuel.

SCMP Classified Post Make every move count
SCMP Classified Post Make every move count
Publicis Hong Kong, the SCMP’s agency, has released a series of print ads for fuel in sharp orange and bold black prints based on the concept of ‘Make every move count’. The campaign for fuel is targeting people who believe they are working too much for too little.

The supplement will be distributed every Friday across 2,000 commercial and industrial areas in Hong Kong plus higher education institutes. SCMP notes that fuel is designed for young professionals seeking a future rather than just a job. The magazine also provides employers with a more precise way to reach this group of ambitious, up-and-coming executives.

Publicis Modem, the digital arm of Publicis, is responsible for rearranging the interface and navigation for Classifiedpost.com. SCMP has stepped up the content offers on the job site to include in-depth editorial content contributed by industry leaders and employers.

SCMP currently holds 40.9 per cent of the market share for recruitment advertising in Hong Kong.

Publicis Hong Kong won the brand building business for Classified Post early in January.

SCMP Classified five years
SCMP Classified Post Snooze
SCMP Classified Post Friday

Credits:

Project Make every move count
Client South China Morning Post
Creative agencies Publicis Hong Kong, Publicis Modem
Executive creative directors David Szabo, Mark Birman
Copywriter Jen McCombie
Exposure Print, outdoor, online

Source:
Campaign China

Related Articles

Just Published

2 hours ago

Kunal Jeswani appointed CEO of Ogilvy ASEAN

Jeswani, who is also CEO of Ogilvy Singapore and Malaysia, will take on additional duties as ASEAN CEO, a newly created role focusing on growth in this important sub-region.

3 hours ago

Musk's X sues Lego, Nestlé, Colgate, Shell over ...

X has broadened its legal battle with advertisers over an alleged ad boycott, adding new brands to a list that already includes the WFA, CVS Health, Mars, and Twitch among others.

4 hours ago

Publicis London to handle Electrolux creative ...

Publicis London will join a roster of agencies including Forsman & Bodenfors

2 days ago

Creative Minds: Jereek Espiritu pushes his ideas to ...

An intervention by a computer repairman drove Jereek Espiritu away from a career flying helicopters to a world of creative leaps and flights of fancy.