SINGAPORE - SingTel has launched a pay-TV service, creating competition in a market that to date has been dominated by one operator, StarHub.
The announcement, which ends months of speculation, was made at a press briefing this afternoon. The service - called Mio TV - will include an IPTV offering.
A number of media partners are lined up, among them BBC’s Global Channels Asia-Pacific, which has chosen Singapore as the debut market for three new channels: BBC Lifestyle, BBC Knowledge and CBeebies.
An advertising campaign, created by Y&R, will break this month to support the launch.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
The deal builds on a growing area for Publicis, which also acquired Influential last year.
The top independent agency in Argentina holds the most Cannes Lions in the country.
Nuseir Yassin’s latest digital marketing company bets on fast, AI-powered, emotion-driven storytelling to help brands break through digital clutter—starting with India.
Publicis Media edges closer but is unable to knock the Omnicom shop from the top.
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)