Solvil et Titus | Time is Love | Hong Kong & Singapore

Rather than using the well-established ‘Timeless Love’ tagline in the 90s, the theme has been remodeled to ‘Time is Love’. The campaign has kicked off with the launch of a series of unbranded print, outdoor and digital banner ads questioning the idea of love. Statistical results from the Hong Kong population are tagged under sections detailing topics such as the amount of money each gender spends on the other, the percentage of people believing in eternal love, or the amount of time each gender spends in preparation for a date.

People are also invited to access a designated micro-site and Facebook group to voice their opinions on love, with the best most celebrated comment destined to win a five-star spa treatment and Solvil et Titus products.

The competition will run across Greater China, Singapore and Malaysia.









The campaign is also launched on Clear Channel and JCDecaux's bus shelter panels across the island. Targeting young women in their 20s to 30s, commuters can vote on the ad panels if they believe in 'Take a Lifetime to Find Love' or 'Cease a Moment for Passion'. Kaleido Marketing Communications is the media agency for Singapore.







Credits:
Project Time is Love
Client Solvil et Titus
Creative agency Contract Advertising, Hong Kong
Creative & copywriters Charles Wong, Frankie Fung
Digital agency JWT
Survey company Synovate
Exposure Print, outdoor, online