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3 hours ago
Why TikTok for Good campaigns win plaudits with the ...
More than just an avenue for creative expression, TikTok for Good Launchpad is helping brands forge closer and sometimes lucrative ties with communities on the platform.
3 hours ago
Kraft Heinz's CMO on marketing Western sauces to a ...
China CMO Allen Cai expands on the importance of targeting younger consumers, innovating a global product in a local market, and the tricky balance between flavour and health.
4 hours ago
McDonald's India uses 'Newton-level' math to bring ...
The fun campaign by DDB Mudra intentionally doesn't add up, serving to promote the McSavers+ menu's value.
4 hours ago
What to do when your colleague comes out at work
There are many ways to support a co-worker who formally or casually comes out to you, and there’s no one-size-fits-all response, says IPG Mediabrands' Sheni Nedumaran.