Tourism marketer to lead Dubai drive

Pua brings to an end just over a year spent driving the ‘Uniquely Singapore’ brand and creative strategy for the Government agency, which she joined from O2 in May last year as director of brand management.

Limitless has won global fame through its multi-billion dollar Palm Islands and The World projects, man-made island resorts off the coast of Dubai created to attract the rich and famous.

“Limitless has ambitions to venture into the US, Europe and Asia-Pacific. I will be driving their push into this region,” Pua told Media.

“Branding in real estate is a new game, and Dubai World wants to create the first global property development brand. They want to be the Coca-Cola of the property world, and I am very excited to be a part of that,” she added.