Wellcome supermarket launches TVC to promote loyalty programme in Hong Kong

Wellcome is rewarding consumers with products from French cookware brand Pyroflam as part of its ongoing ‘Happy Stamp' programme.

McCann Worldgroup has created a TVC to illustrate Pyroflam products' ability with withstand heat of up to 450 degrees and cook food straight from the freezer on the stovetop with the help of an Eskimo family. In the ad, the Eskimo family stumbles across a frozen mammoth in a giant Pyroflam pot. When the little girl screams, “It is so cold. I need to eat!”, the parents jump into action and frantically move the pot from the icy mountain to a volcano.
 
The team at McCann Worldgroup based the concept on the insight that parents will do anything to care for their children. The TVC is supported with print and point-of-purchase executions.

Credits:
Project Wellcome Happy Stamp Program – Pyroflam Cookware Redemption
Client Wellcome Supermarket
Creative agency McCann Worldgroup Hong Kong
Chief creative officer Spencer Wong
Creative director Danny Chan
Art director Timothy Cheng
Media agency UM
Production company Alfred Hau, Off-Lo-Hi
Exposure TVC, print, in-store