YTL gives Malaysian commuters a taste of its 'Yes' 4G service

KLIA Express travellers will have a chance to experience the free 4G service in the next three months in the station that connects to Kuala Lumpur International Airport to the city centre.

YTL Communications along with creative agency BBH Asia-Pacific has launched this experimental project after the launch of the ‘Yes’ campaign earlier this month. Branded advertisements will also post across the station to drive awareness.

BBH Asia-Pacific has also created over 30 assets to fit hundreds of spaces including backlit posters, escalator wraps and even train carriage branded barriers.

BBH Asia-Pacific, which was appointed to the YTL Communications business in May this year, is charged to develop an integrated brand campaign for YTL Communcations, which includes corporate identity and packaging, retail experience, communications and activation.