Aneesh Reddy

How brands can grow omnichannel loyalty in a sophisticated online marketplace
Jun 12, 2022
Aneesh Reddy

How brands can grow omnichannel loyalty in a ...

The customer loyalty and engagement industry has seen significant evolutions in recent years.

Big data in marketing: Five reasons it matters
Mar 21, 2014
Aneesh Reddy

Big data in marketing: Five reasons it matters

Despite all the discussion of big data, there's a surprising lack of specifics about what benefits it can provide for marketers. Here's five.

The 2013 Singapore Formula (1) for successful retail marketing
Oct 18, 2013
Aneesh Reddy

The 2013 Singapore Formula (1) for successful ...

Singapore recently celebrated the season of speed and thrill with the annual F1 Grand Prix. What did smart marketers do to capitalise on the madness?

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