Bernadinus Adi Pramudita

Landor: Tap branding as the key to corporate transformation
1 day ago
Bernadinus Adi Pramudita

Landor: Tap branding as the key to corporate ...

Landor's APAC president Lulu Raghavan says one's brand can make up to a third of the total value of a company.

The effectiveness of marketing at exhibitions, through push and pull
Oct 16, 2024
Bernadinus Adi Pramudita

The effectiveness of marketing at exhibitions, ...

Exhibitions are synonymous with marketing strategies that involve huge costs. But the potential for brand gains is also large. Understanding consumer conditions during exhibitions is an important first step.

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