Dave Trott
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A view from Dave Trott: Great account people
Even the most brilliantly crafted campaign is not advertising if it never gets the chance to be executed, says Dave Trott.
A view from Dave Trott: Play the advantage
The brief is a set of rules and marketing’s job is to enforce the brief, says Dave Trott.
A view from Dave Trott: Advertising as crossword clues
Advertising is often confusing, and while many believe there must be an underlying sense, the layers of meaning can be hard to decipher, says Dave Trott.
Dave Trott's blog: Ceci N'est Pas Un Advert
The author explains why a lazy ad full of people dancing and laughing their heads off won’t deliver emotion.
Who are we fooling?
Who is brand purpose really for? Advertising guru Dave Trott ponders.
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A view from Dave Trott: When logic is emotion
Smart people need smart ads, opines Dave Trott.
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