Initha Selvakumar

Advertisers grapple with the weight of AI’s environmental impact
Aug 12, 2024
Initha Selvakumar

Advertisers grapple with the weight of AI’s ...

Experts weigh in on why environmental standards around Gen AI have been lacking in advertising and marketing—and why that must swiftly change.

Inside the International Olympic Committee’s marketing playbook for Paris 2024
Jul 18, 2024
Initha Selvakumar

Inside the International Olympic Committee’s ...

Digital engagement and marketing director Leandro Larrosa speaks with Campaign on how the organisation is preparing for the Paris Games.

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