In the hyper-connected age of social media, Spectra Global's Jayesh Easwaramony notes how TikTok Shop has blurred the lines between content and shopping by becoming the cheapest sales channel for people to buy goods online in Indonesia.
The well-known gap between mobile usage by consumers and the amount of mobile advertising persists because most advertisers struggle with how to make mobile ads effective. Jayesh Easwaramony of InMobi provides six simple tips.