The tech giant unveiled a series of updates to Google Ads, analytics and search, including launching agentic AI tools.
The takeover talks come as consolidation within the food delivery service space gathers momentum.
Tech giant’s 360 u-turn will mean advertisers can still use third-party cookies to target consumers.
The new AI-powered tool intends driving safe, sustainable growth for advertisers, brands and publishers.
The deal comes after a two year strategic partnership with the agency, in which the pair worked together to test out various pilots in countries including India, Indonesia and Japan.
Channel Bakers has an 80-member team across Asia Pacific, Europe, and North America.
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