Kabeer Chaudhary
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Jul 7, 2025
The democratic chaos of modern marketing: Why ...
Our current fragmented ad ecosystem is messy but is a more level playing field than the nostalgia-tinted 'golden age' of advertising in the past, argues the CEO of M&C Saatchi Performance.
May 8, 2019
Let's make potato trading great again!
An allegory to help you grasp the importance of the IAB's sellers.json and OpenRTB Supply Chain Object.
Apr 24, 2017
The last-click conundrum
Millions of dollars in spending on app advertising depends on last-click attribution, a model which has issues. But should it be finessed or replaced?
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