Kabeer Chaudhary

Let's make potato trading great again!
May 8, 2019
Kabeer Chaudhary

Let's make potato trading great again!

An allegory to help you grasp the importance of the IAB's sellers.json and OpenRTB Supply Chain Object.

The last-click conundrum
Apr 24, 2017
Kabeer Chaudhary

The last-click conundrum

Millions of dollars in spending on app advertising depends on last-click attribution, a model which has issues. But should it be finessed or replaced?

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