Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+852 3175 1913
Apr 24, 2017
The last-click conundrum
Millions of dollars in spending on app advertising depends on last-click attribution, a model which has issues. But should it be finessed or replaced?
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.png&h=334&w=500&q=100&v=20250320&c=1)
.png&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
Aug 31, 2015
Love's labours lost: The folly of last-click ...
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Sep 24, 2018
BBC News fights back against last click attribution
Sep 8, 2014
Last click and the revolution of attribution
Just Published
10 hours ago
Omnicom Group plans full buyout of Clemenger Group
Omnicom is set to fully acquire Clemenger Group and launch a new Oceania management structure, with ex-executive Nick Garrett tipped to lead.
10 hours ago
Advertisers of the month in Australia: Budget ...
These brands saw jumps in advertising awareness in Australia in May onYouGov's BrandIndex, led by Budget Direct and its 'Balloons' campaign.
The Information
11 hours ago
Agency Report Card 2024: OMD
OMD APAC kept competitors on their toes with major account wins, standout campaigns, and a clean sweep of top industry awards. But with the incoming complexities of the Omnicom-IPG merger, questions remain about its next phase of growth—and how integration could reshape its market edge.
11 hours ago
Move and win roundup: Week of June 16, 2025
WPP, Bastion, Edelman, and more, in our weekly collection of people moves and account news.