Kabeer Chaudhary
Jul 7, 2025

The democratic chaos of modern marketing: Why everything is great but feels like shit

Our current fragmented ad ecosystem is messy but is a more level playing field than the nostalgia-tinted 'golden age' of advertising in the past, argues the CEO of M&C Saatchi Performance.

Coca-Cola's 1971 classic 'Hilltop' commercial is thought to represent a 'golden age' of advertising when jingles were ubiquitous and spots gained instant brand recognition. (Image source: Coca-Cola website)

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