Kristian Barnes
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‘Brand’ new world: Marketers must adapt to altered ...
Brands are going to have to understand consumers' new COVID-19 social behaviours and attitudes, on top of any existing demographic and psychographic profiling, writes consultant Kristian Barnes.
Don’t underestimate the power of the voice
A disagreement about dolphin dentition leads to a review of the stats around voice search and voice-activated content—and a wakeup call for brands who haven't heard the message yet.
The Christmas drone: A tale of influence triggers
'Twas the night before Christmas, and a longtime APAC media exec was pondering his response to an influencer's recommendations, and the implications for brands.
Is creativity AI’s final frontier?
All signs point to AI systems having the ability to be creative. Will they augment us, or replace us?
Year of the mobile? It’s come and gone
Why is the advertising industry still waiting for the seminal 'Year of the Mobile' to arrive? The answer is because we still are measuring it in “Ye old world” metrics
What is advertising creativity, and how do we ...
The ‘fourth industrial revolution’ has changed the media playing field beyond recognition, and agencies need to realise that when the fundamental questions are different it’s time to come up with new answers.
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